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Amazon celebrates its 20th anniversary by hosting Prime Day, a one day sale for Amazon Prime members which the company claims will be bigger than Black Friday.

Amazon Inc. (NASDAQ:AMZN) is celebrating its 20th anniversary by hosting Prime Day, a one-day sale that the online retailing giant claims will be bigger than Black Friday. The company is announcing a wide array of attractive deals across different product categories all day long.

Amazon reportedly sold more than 5.5 million items on Black Friday last year and claimed that Prime Day will be much bigger. However, it is only open to Amazon Prime subscribers who pay $99 a year for unlimited next day delivery. Nonetheless, there is some great stuff out there at super cheap prices. Prime Day kicks off at the stroke of midnight on July 15 (Pacific Time), though you don’t have be glued to the screen at wee hours to get good deals, as new deals will be available throughout the day.

“Prime Day is the latest benefit for Prime members, and you can expect us to add further benefits and features to this great service over time,” said Christopher North, Amazon UK’s managing director.

Users who are not Prime subscribers and want to take advantage of Prime Day, Amazon has a one-month free trial while students are allowed 6-month trial and then pay half the price.

Prime Day could be a ploy by the retailer to boost the number of its Prime subscribers, as there are some great deals on offer every ten minutes. The deals are classified into two categories – Lightning Deals and Deals of the Day. Amazon says there’ll be six deals of the day that’ll run throughout the day.

Interested customers can keep track of the deals via Amazon’s Prime Day landing page. Twitter users who follow Amazon’s Twitter page can also keep track of the deals as e-commerce site has been sending out back to back tweets. The company has already announced a few notable deals that include a 40-inch FullHD LED TV for $115, Chromebooks for $199 while Kindle Fire HD 7 is now available at $60 less.

To further promote the festivities, the company has also announced a photo contest that is open now and ends on July 15. It asks participants to submit photos of ‘happy moments’ made possible by Amazon Prime, and the winner will be eligible for an Amazon gift card worth $10,000. In addition, users who listen to any song on Prime Music during the Prime Day stand a chance to win up to $25,000. The company is also offering an all-expense paid trip for the Season Two premier of Transparent.

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