AdDuplex has made critical revelation as its says that the Lumia 640 is now among the top 10 Windows smartphones in the US. AdDuplex’s founder and CEO Alan Mendelevich also notes on Twitter that the Lumia 640 has even outclassed the popular Lumia 520, which apparently occupied 6.4 percent of overall Windows phone market share in the US.

The Lumia 520 no doubt has been a consistent performer for Microsoft since its release two years back. It offered an attractive price point along with more functionality than its competitors. The Lumia 640 is now taking that feat from the Lumia 520, making it a worthy successor featuring a sleek design language and excellent camera capabilities.

Though according to AdDuplex, the Lumia 520 is still the most popular Windows device worldwide, along with the Lumia 630 and Lumia 635. They further added that the Lumia 435, Lumia 640 and Lumia 640 XL have also made their presence felt in some markets.


Going by the stats published by AdDuplex, the Nokia Lumia 520 bags the top spot in terms of global Windows phone market share with a whopping 18.1 share. Next up, we have the Lumia 630 with a global market share of 9.8 percent. The Lumia 535 comes in third at 8.3 percent followed by Lumia 635 at 7.2 percent while the Lumia 530 was at the fifth spot with 5.9 percent share.

The bottom five included the Lumia 625, Lumia 920, Lumia 925, Lumia 620 and Lumia 720 with 5.5 percent, 3.5 percent, 2.8 percent and 2.3 percent market shares respectively.

In the US, the Lumia 635 occupies the largest market share at 32.5 percent, followed by the Lumia 521 and Lumia 630 at 9.4 percent and 5.9 percent market shares respectively. Though the big deal here is the Lumia 640 making it to the fourth spot, ahead of the Lumia 520 which was in the top three last month.

While in the UK, the Lumia 520 has been overtaken by the Lumia 635 for the top spot with 14.3 percent market share up by 1.4 percent. While other notable changes were the sudden rise of the Lumia 535, which is up by 2.5 percent and now has an overall market share of 7.2 percent. Other notable changes include the Lumia 625 which is down by 1 percent while other OEMs have grown by 0.8 percent.

While talking about Windows Phone 8 manufacturers, the research states that Microsoft manufactures 96.75 percent of Windows phones available out there. HTC accounts for 1.52 percent and is down by 0.09 percent. Samsung and Huawei account for 0.67 percent and 0.35 percent respectively, while other OEMs account for 0.71 percent.

Microsoft hopes 0% Windows Phone 8.x OS fragmentation; Windows 10 is the future

Meanwhile, all old Windows phones running Windows Phone 8.1 will be upgradeable to Windows 10 Mobile when it launches, while first-party new devices are coming this fall namely the flagship duo codenamed Cityman and Walkman.


  1. When iPhone users have to delete all of their music just to upgrade their iPhone…I thank my stars that I stuck with windows. Have had wireless charging and in-call switch to video call for 3 years, iPhone/Android just got those features within the last 12 months.


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