Apple and Best Buy have officially announced that the Apple Watch will be available through 100+ chains of the retailer across the United States starting August 7. In addition, the two have confirmed that they’ll also start selling the Apple Watch through and will be available across 300 Best Buy stores by the winter holiday season in the US.

“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” said Jason Bonfig, senior category officer at Best Buy. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.”

Best Buy stores will only be selling the Apple Watch and Apple Watch Sport along with a range accessories for the smartwatch. To recall, the Apple Watch was initially only available for purchase via Apple’s online store in the US when it was launched on April 24.

Hence, expanding the retail availability of the smartwatch seems to be the next logical move to further bolster the watch’s popularity and improve sales. The Apple Watch was off to a staggering start bagging more than 2.5 million pre-orders before it even started shipping. Though some analysts claimed that its sales were slowing to which CEO Tim Cook responded by saying that these claims were “absolutely false.”

On the contrary, he said that the Watch sales picked up in June once it was made available across Apple stores. Notably, he also mentioned that the Apple Watch was only available at 680 locations globally by June end, compared to the iPhone which was available at 220,000 locations.

Meanwhile, Apple last week also announced its Q3 fiscal earnings and said that total sales of the smartwatch amounted to more than $1 billion, though surprisingly did not specify the number Apple Watch units sold during the quarter. They also mentioned that demand of the smartwatch was much higher compared to the demand for the iPhone and iPad in the same period after their launch.


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