Announced on March 31st, 2015, Amazon has now made its Dash Button available to all Prime members who can buy them for $4.99 a piece. Dash Buttons essentially allows Amazon’s Prime customers to place an order via a single button press for a specific item. Its main purpose is to make online shopping all the more convenient, so that users can instantly replenish and restock commonly used household items.

Earlier, these Dash buttons were available on an invite-only basis for Prime members though now any Prime member can buy these ‘while supplies last’. It includes 18 buttons in total for popular brands such as Gillette, Tide, Gatorade, Huggies and more.

Each button is designated to a specific brand, within which users can decide what product and in what quantity they want to order whenever the button is pressed. For instance, if you’ve run out of your Gillette shaving foam, it means you won’t be limited to just ‘Classic’ series, you’ll also have other choices such as ‘Sensitive’ or something else.

Also, these buttons come with an adhesive that can stuck anywhere in your house such as your kitchen, bath or living room. These buttons can then be hooked onto your home’s Wi-Fi network, where users can keep a track of their online inventory on their smartphones via Amazon’s app.

“Dash Button is simple to set up. Use the Amazon shopping app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends a notification to your phone confirming your order. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered”, explains Amazon.

Only one order can be placed at a time to prevent accidental orders, and users also get email notifications in case they want to cancel any order. Meanwhile, the company is also working on a ‘Dash Replenishment Service’ that lets connected household products such as printers to restock themselves automatically.

While some experts argue that the introduction of these Dash Buttons promotes a never-ending cycle of constant consumption, though these criticisms kind of fall short given the immediate demands of everyday household goods. It appears to be a rather useful feature introduced, that’ll be beneficial for customers as well as Amazon, streamlining consumption of household products.



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