Adobe has released its online shopping data for this year’s Black Friday and Thanksgiving Day, which reveals a record $4.45 billion expected to be spent in 2015 by the end of the day. The latest report says that $2.72 billion will be spent on Black Friday, which is a 14 percent increase compared to the previous year. While a $1.73 billion are expected to be spent on Thanksgiving Day, a 25 percent increase compared to last year.
In addition, Adobe’s report also reveals the top five selling electronic items on Black Friday which were Samsung 4K TVs, Apple’s iPad Air 2, the Microsoft Xbox One, Apple iPad Mini and Sony’s PS4.While smartphones sales broke previous year’s record with 70 percent more sales, accounting for a record breaking 22 percent of the overall share of sales.
Others findings for Black Friday sales include consumer spending to increase by 14 percent than in 2014 while five products likely to go out-of-stock include Amazon Fire 7” 8GB tab, Beats Solo on-Ear Headphones (Red), NBA 2K16 Game for Sony PS4, Pie Face Game, and The Force Awakens 6” figure.
On Thanksgiving Day, consumers spent a whopping $1.73 billion, a 25 percent increase compared to the previous year, while smartphone sales have made a new record generating over $639 million in sales. The top selling products for the day included Samsung 4K TVs, Apple iPad Air 2, Microsoft Xbox One, Lego Dimensions, Barbie Dream House and Lego Creative Box.
“US consumers have turned into digital shopping ninjas this holiday season as retailers continue to adjust to a huge influx of smartphone shoppers,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Heading into Cyber Monday, online only retailers will take center stage and we are still calling for Cyber Monday to be the largest online day of the year, breaking the $3 billion mark and representing 12 percent YoY growth.”
Meanwhile, even Microsoft Stores also recently took a standalone initiative touting “bigger than ever Black Friday deals” on consoles, games and accessories. Even Sony has been announcing price cuts for its PS4 console across the globe ahead of the holiday season that have further surged PS4 sales. The Japanese giant recently announced that 30.2 million units of its latest-gen console have been sold since its launch, making it the fastest selling console ever.