Microsoft has resorted to the tried and tested ‘buy one and get one free’ campaign to push sales of its top of the line Lumia phones. As things stand right now, anyone opting to buy the Lumia 950 XL will be treated with the Lumia 950 for free.
That could still translate to quite a sizeable blow to one’s wallets as the deal entails buyers picking up the unlocked sim-free version of the Lumia 950 XL, which comes for $649 (CAD $849). The Lumia 950 on offer is also the sim-free unlocked version and is worth $549 (CAD $749).
The offer will be valid until May 1 or till stocks last, whichever is earlier. However, given the dismal state of affairs with sales of Lumia devices, its unlikely stocks will be vanishing off the store shelves as fast as the Redmond-based company might be envisioning.
Microsoft just reported its Q3 2016 earnings which made the Lumia clan even more of an insignificant group compared to Android or iOS. Sales of Lumia devices dipped to just 2.3 million units during the period which marks a steep 73 percent decline in sales. However, the corresponding drop in revenue has been somewhat less substantial at 43 percent which shows greater uptake of high-end Lumia devices than the low-end models.
However, while that might have somewhat negated the revenue implications, the market share of Windows Phone still has dwindled to just about a meagre 0.5 – 0.6 percent, with the rest dominated by Android and iOS.
Microsoft though has stated they aren’t expecting things to turn around anytime soon as they still continue to fine-tune Windows 10 Mobile. The company has even stated they aren’t according top-most priority to its mobile division this year.
That said, Microsoft still has come up with a new preview version of its Windows 10 Mobile, which is being tested by Insiders in the Fast Ring. The Build 14322 introduces a lot of new features with the Action Center and Notifications getting revamped thoroughly while Edge gets new features too. Cortana and Continuum have also been improved while the update also comes with the usual dose of bug fixes and enhancements.
That is not all as there has also been a new preview version – Build 14327 – released in between which introduces Messaging Everywhere feature for Windows 10 Mobile users along with a few more language compatibility for Cortana.
Overall, while Microsoft’s mobile division might be trudging through a lean path as of now, the company has made it known they remain committed to the platform and are determined to make things a lot better on this front than they are at the moment. Under the circumstances, going for the new Lumia 950 XL and picking up a new 950 along the way does make some sense after all, given that both pack in some mean hardware.