The popular world-building video game Minecraft will soon be seen developing newer worlds on the other side of the Great Wall of China, which owes it to an agreement reached to this affect between Microsoft and its subsidiary Mojang and Chinese software publisher NetEase. The partnership which will be valid for 5-years aims to make available licensed editions of Minecraft in China for both PCs and smartphones.
However, it’s a special edition of Minecraft that will go on sale in China, one that has been developed taking into account Chinese tastes. Also, it is not known when the game will be ready for release or how different it will be from the original version as has been known so far. What is also kept under wraps is the actual value of the deal as well.
NetEase has the experience of presenting several other games in China that originated in the West and is excited to have Minecraft in its portfolio. Among the other games it has launched in China include Hearthstone as well as the extremely popular RPG World of Warcraft.
“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” CEO of Mojang Jonas Martensson stated.
“NetEase understand our long-term vision for Minecraft and support Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”
Minecraft is already among the most popular video games where users build their own world or explore those of others. The game has since been released on PCs and smartphones while special console versions too were launched off late. For instance, Mojang had launched the Minecraft: Xbox One edition in China in September 2015. However, with gaming consoles yet to gain as much traction in China as smartphones or PCs, Mojang had been on the lookout for other means to tap into the huge market that China poses to be.
China is home to about 700 million internet users with a vast majority of them, more than two-third to be precise, preferring to get online via their smartphones.