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ZTE announces Grand Memo phablet at MWC 2013

ZTE Grand Memo

ZTE officially introduced its latest flagship phablet Grand Memo during MWC 2013 at Barcelona. The Grand Memo has 1.7GHz quad-core Qualcomm Snapdragon 600 processor along with Adreno 330 GPU, 1GB on board RAM and 16GB of internal memory, a 3,200mAh battery and runs Android 4.1 Jelly Bean.

The 5.7-inch display of the handset offers a touchscreen experience enclosed in the HD resolution of 720 x 1280 display with a pixel density of 258ppi. It seems that ZTE is following the note of the success of big screen devices to appeal its customers, but its 720p screen resolution may disappoint the buyers.

In addition to a 1-megapixel front-facing camera, the device features a 13MP auto-focus LED flash camera on the rear end with embedded functionalities of face recognition and panorama. Moreover, both the cameras can capture videos at 1080p.

On the connectivity front, the phablet has LTE Cat 3 (100Mbps down, 50Mbps up), dual-band Wi-Fi with 802.11 a/b/g/n support plus Bluetooth 4.0, and MHL & DLNA connectivity for mobile entertainment.

Apart from this, the 3.5mm thick slab comes with a HD version of ZTE’s Mifavour UI which offers pleasant & simple user experience, and ZTE’s Z Cloud service for the security & to access data anytime from anywhere.

The Grand Memo also takes into account, embedded Dolby Digital Plus technology which detects the presence of dialogue and instantly enhances understanding of history as a whole.

The company is also planning to release a LTE variant of the phone, which will incorporate 1080p HSPA display instead of the current 720p.

The device was earlier claimed by the company to feature the Qualcomm Snapdragon 800, thereby making it the first handset to arrive with this notable new chipset, but this whole bunch of talks were just fallacies.

Additionally, the handsets on display only featured 1GB of on-board RAM, instead of 2GB as claimed by the company in the press release. Will buyers get 1GB or 2GB of RAM embedded into the Grand Memo? This question still remains unanswered, but users can expect that the market availability of the device may give valid answers to these confusions.

Grand Memo will go on sale in China in the upcoming March, and subsequently arrive in Europe & the rest of the world in Q2 of this year. However, ZTE has refused to specify the exact timing and pricing, but hinted that the specifications of the device will vary according to the countries and regions.

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