Amazon is extending its Ad-supported Kindle strategy to smartphones this time with users getting to pay less upfront for select models in exchange for agreeing to see ads on the lock screen.

Fortunately, the latest Moto G4 is among the ones to benefit from the price cut with Blu R1 HD being the other handset included in the scheme. As things stand right now, the Moto G4 can be availed of for just $150, which is $50 less than the regular price. The Blu R1 HD costs just $50 post the same $50 discount.

As the price applies to the unlocked sim free version of the G4, there is the unique lock screen showing Amazon ads that users will have to endure. The lock screen can’t be changed and will replace any other image that the user would have otherwise preferred to see first thing when the phone starts.

That is not all as the mobile will also come pre-installed with the usual suite of Amazon apps which includes Amazon shopping app, Amazon Video, Amazon Music, Audible and Prime Now.

Unsurprisingly, none of these apps can be deleted while users will also be required to sign in using their Amazon credentials when getting started. It will be on top of the usual Google sign-in process which is a pre-requisite for getting started with the smartphone.

Fortunately for users, a single sign-in will be enough to access all the Amazon apps, thereby negating the need to log into each of the apps individually.

The deal is only available in the US, and it is not known if it will be extended to other regions in the world anytime soon. The Moto G4 goes on sale starting July 12.

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Amazon also stands to benefit on several counts with the deal. While it gets a whole new segment to showcase its ads, the deal will also serve to enhance the appeal of its Prime membership program. Prime members again are known to be bigger spenders on the site and Amazon has been pushing to have more on board its Prime bandwagon.

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So far, Amazon has been offering such a deal with its products such as the Fire HD tablets or Kindle eReaders. It is the first time a smartphone is included in the scheme and that to one that isn’t made by Amazon. No doubt this will just be the beginning and will be extended to other smartphones as well if all goes well enough.


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