Apple iPhone 7

Latest researches conducted on Apple’s iPhone 7 has revealed that its LTE performance score is far lower than expected, especially on Verizon network as compared with its speed on AT&T.

The speed and performance tests were conducted by Twin Prime Inc. together with Cellular Insights, ultimately proving that iPhone 7’s performance and speed is actually below what is expected for a smartphone of its brand, even on a reputable network such as Verizon in comparison to that of AT&T, its original home network.

But there is another observed snag with the iPhone 7: it also appears to be slower when compared with other rival smartphones. Further tests on LTE showed that the iPhone 7’s performance speed was minimal and negligible when compared with its bracket competitors in the smartphone market.


A number of reasons have been adduced as possible causes.

Gabriel Tavridis, head of product at Twin Prime, believes the iPhone 7 could be suffering low-performance speed if it’s not entirely accessing Verizon’s network capabilities. He thinks Apple could not have intentionally reduced the performance of the smartphone given the high competition in the market, but that Verizon network may have impacted on the phone’s performance.

Trudy Muller, a spokeswoman for Apple, explained that iPhone 7 and iPhone 7 Plus pass all quality metrics, performance standards, and reliability tests conducted by Apple’s experienced technicians before the smartphones were released into the market. She added that her company was fully satisfied with series of “real-world field testing…and extensive carrier partner testing” before the phones were rolled out to consumers.

Another possible explanation to iPhone 7’s poor performance speed might be that Apple intentionally reduced its speed to bring it to par with other phones of its kind in the market, according to Jan Dawson of Jackdaw Research LLC, a technology advisory firm.

Dawson argued that Apple may not want one smartphone to enjoy the reputation of being the best among others in terms of speed and performance, so that all consumers may enjoy a uniform experience with the phone’s performance.

There is, however, a problem with this point if it turns out to be true: consumers would dump iPhone 7 and switch over to its rivals rather than being an unwilling victim of Apple’s technology wiles. Savvy consumers would not patronize an iPhone 7 smartphone if they believed that Apple had tampered with its performance speed to regulate its performance with those of rivals – believing it to be sub-standard.


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