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Reports say an iPhone 15 Ultra model is in the works at Apple – Lifestyle Asia Bangkok

It’s been less than a month since the iPhone 14 was launched, and Apple is already working on the next generation of the iPhone 15 range. Here’s what to expect.
New features, a sleek design and longer battery life are some of the expected upgrades that every iPhone lineup brings with itself. However, this time gizmo users may be in for a new Apple iPhone model — the iPhone 15 Ultra.
[Hero and featured image credit: Guillaume Bleyer/Unsplash]
According to a report by Bloomberg, the new range of iPhone is expected to unveil a new ‘Ultra’ model. Speaking of the revamped features and designs, this model is reportedly going to replace the existing ‘Pro Max’ model.
This is in tune with the company’s rebranding strategy. Recently Apple launched the new Apple Watch series which has an ‘Ultra’ model too. It is also in line with Apple’s chipset branding where ‘Ultra’ takes the apex position, followed by M1 Max, M1 Pro and M1. Yes, that’s correct, Max takes a higher position than Pro. Therefore it only makes sense to eliminate a rather confusing branding of ‘Pro Max’ and make it ‘Ultra’.
According to Forbes, in terms of design and performance, it is leaked that the entire iPhone range will see a considerable upgrade. The iPhone 14 Pro design and the newly introduced Dynamic Island feature are expected to be available across all iPhone 15 models and the A17 chip is slated to be only in iPhone 15 Pro/Ultra models. Additionally, the company is also expected to make a paradigm shift to USB-C from the lightning port in all models with an enhanced speed boost for the Pro model.
This article originally appeared on Augustman Malaysia.
Trinetra is an ardent foodie and bibliophile who writes about films, travel, food and lifestyle. As a writer and literature student, slam poetry and storytelling are her go to jam. When not working, Trinetra is busy looking for her next place to visit or binge-watching Instagram videos for travel inspiration.
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The youngest in team, he is responsible for reporting all the rumors and leaks related to gadgets and software. Other than spreading rumors, Bill also likes to write about social networking and cyber security.