By Emma Roth
For many of us, Twitter’s “For You” is full of tweets and replies to tweets from Elon Musk. Not everyone is getting the Musk-first feed, but on Monday afternoon, more than a few people noticed something was different.
Several of us here at The Verge are seeing more Musk replies than usual, and I personally counted five at the very top of my feed, with many more sprinkled in between tweets from other users. The same is true for some accounts that don’t even follow Musk.
In an apparent acknowledgment early Tuesday morning, Musk tweeted, “Please stay tuned while we make adjustments to the uh .… ‘algorithm.’”
This comes just days after Musk complained that his tweets weren’t getting enough views — and even fired an engineer over it.
As reported by Platformer’s Zoë Schiffer and Casey Newton, internal Twitter data indicates that while Musk’s account rose to peak popularity in search rankings in April 2022, engagement has since dropped significantly, and engineers found no issue with Twitter’s algorithm.
Over the weekend, Musk said Twitter rolled out some sort of change to fix this “visibility” issue, with the billionaire CEO stating that 95 percent of his tweets weren’t “getting delivered.” I’m not sure if this is at all related to this Musk-filled feed, but I’m hoping Twitter fixes this issue soon — unless the new mandate is to get the boss more views by any means necessary.
Update February 14th, 4:52AM ET: Added mention of Musk’s acknowledgment of the issue.
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