Build it and they will come. It might work in the movies, but it doesn’t work for ecommerce websites. In order to get real customers, you need to do some real marketing.
Building an ecommerce website is just the first step. If you want to sell your products, you need to get people through your digital door. Here are five ways to effectively market your new ecommerce website:
Using social media as a business is a lot different than using it personally. If your goal is to drive traffic to your ecommerce website, you’ll need to approach social media with an active strategy.
Be selective in who you choose to follow and engage with. Follow influencers in your industry and share their content. Use relevant hashtags to join communities and discussions. The more you follow and engage, the wider your net will be cast for potential customers.
When you’re just starting out and don’t have a lot of traffic, you may want to consider paying for traffic to give your store a boost. One way to pay for traffic is through pay-per-click marketing. With pay-per-click marketing — also known as PPC — you only pay when a user clicks on your ad and visits your web page.
Popular PPC channels include Google AdWords, Google Shopping, and Facebook ads. Obviously, Google ads are a great way to get traffic from Google search queries. Facebook ads have amazing targeting capabilities due to all the information the platform has on its users.
It takes a little experimentation, but once you have some successful ads under your belt, you can really optimize and improve your return on investment.
Why limit yourself to only selling goods on your website? Many ecommerce platforms allow you to integrate your ecommerce store with other selling channels. For example, you can sell your products directly on social media with Facebook and Pinterest. You can also integrate with full marketplaces such as Etsy or even Amazon.
The advantage to selling on multiple channels is that it gives potential customers multiple ways to find your products. You may not have a lot of traffic on your website yet, but Amazon sure does! Plus, customers on Amazon have their wallets out and they’re ready to buy. Why not buy from you?
Sponsorships & Shout Outs
If you’re having trouble building up your own social media following, why not take advantage of someone else’s? Many ecommerce businesses partner with influencers on social media to promote their products through sponsorships and shout outs.
Shout outs work especially well on Instagram, and many top influencers are happy to share brands they love with their followers. Sometimes you will need to pay the influencer for a shout out, other times they are happy to do it in exchange for a free product.
The key is to make sure the influencer you work with has a large and engaged following of people in your target audience. Check out things they have posted in the past and how often their followers comment and interact.
The first step to successfully marketing your ecommerce site through email is to build your email list. There are many different ways to do this, but one of the most effective ways is to run a giveaway.
Users can submit their email addresses for a chance to win a free product. For all the participants who don’t win, follow up by offering a discount code. They’re likely to use it because they’ve already expressed interest in your products!
You can also offer an incentive to anyone who joins your list. Many online stores offer a discount to those who submit their email address. While you may take a hit now, in the long run you can continue to send messages to your customers and turn them into repeat customers and fans.