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AT&T is making good use of its mega takeover of Time Warner and is offering the popular HBO channel for free for its Unlimited Plus customers.

AT&T has just come up with a compelling reason to opt for its Unlimited Plus wireless plan – free access to the award-winning HBO channel. The free offer will come into effect starting April 6 and will be open to both new and existing customers of the Unlimited Plus plans.

This has been made possible thanks to the carrier’s mega multi-billion dollar acquisition of Time Warner last year. While that allowed for the streaming of HBO and Cinemax on AT&T’s DirecTV Now service, the channel has now been bundled in the carrier’s Wi-Fi plans as well, as was envisaged during the signing of the deal.

As things stand right now, subscribers of the AT&T Unlimited Plus Wi-Fi plan are entitled to unlimited data, talk time and text. You also get HD Video along with access to mobile Wi-Fi hotspot data of up to 10 GB very month per smartphone. All of this costs $90 per month for a single line while a double line will cost $145 per month. More lines can be added at $20 for each line.

Now with free access to HBO, the deal no doubt is sweeter than ever before; more so when you take into account the $25 monthly video credit that the carrier has already been doling out to lure in more customers for its video services. Those include DirecTV, DirecTV Now, or U-verse TV.

Similarly, for those who have subscribed to AT&T’s video services like DirecTV, DirecTV Now, or U-verse TV and have been paying for HBO so far will now be getting the channel free of cost. Those who didn’t have access to HBO will also be getting it now by default if they have an Unlimited Plus line.

The unlimited data plans have made a comeback though speeds get throttled after a specified limit. For AT&T’s Unlimited Plus, the limit stands at 22 GB per month. However, streaming video content from any of AT&Ts services does not get counted within the 22 GB data cap, an incentive that almost all carriers have been providing to its customers to lure in more customers.

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