If you thought that the Bose range of headphone are all about superior listening pleasure only, you might be in for a surprise; for a new lawsuit against the company claims it could have spied on its user’s listening habits as well. Worse still, Bose is also accused of selling the data it collected to third party firms.
The lawsuit has been filed by one Kyle Zak who had recently bought the Bose QC35 noise canceling wireless headphones. True to the company lineage, the headphones are inarguably one of the better ones out there even though it costs $350.
So far so good though the problem cropped up with the accompanying Bose Connect app that Bose insists on installing on your device to allow for better listening experience. Not that the headphones won’t function with the support of the app though some features are available only when the app is in place.
The app, in turn, asks for some simple information when signing up, which includes your name, email id, phone number, and the serial number of the product and so on. Now with the app believed to collect all the media related information pertaining to the user, those again can be linked to the personal details of the user.
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- NOISE CANCELLING HEADPHONES: Effortlessly combines noise cancellation technology with passive features so you can shut off the outside world, quiet distractions, and take music beyond the beat
- COMFORTABLE HEADPHONES: Plush over-ear cushions softly hug your ears, while a secure and comfortable padded band gently keeps your studio headphones in place for those extra-long listening sessions
- 2 LISTENING MODES: These wireless Bluetooth headphones feature Quiet and Aware Modes that let you toggle between full noise cancelling or full awareness of your surroundings for seamless sound control
- HIGH-FIDELITY AUDIO/EQ CONTROL: Supercharge your favorite tracks with high-fidelity audio and Adjustable EQ that puts you in control of the bass, mid-range, and treble for unmatched bold sound
- ALL DAY BATTERY LIFE: Bose QuietComfort wireless headphones provide up to 24 hours of battery on a single charge, plus a 15-minute charge via USB-C gives you up to 2.5 hours of additional play time
Needless to say, such information can be a gold mine for marketing firms and Bose is accused of selling those to interested parties. One such happens to be Segment.io, a San Francisco-based firm that boasts on its site of their expertise in collecting customer data before sending it ‘anywhere’.
Bose is yet to come out with its official response but is expected to defend its position in the case. While such user information helps marketing firms to go for targeted marketing of their products or services, companies need to declare what sort of information they are collecting or what they eventually do with it.
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- NOISE CANCELLING HEADPHONES: Enjoy Bose’s best noise cancellation for headphones with Quiet Mode, turn on Aware Mode to hear more of your surroundings, or combine noise cancellation and Bose Immersive Audio with Immersion Mode.
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- USB VOICE: Use the built-in mic to enjoy high-quality two-way communication for phone calls and video conferencing while connected via USB-C.
- ENHANCED LONG-LASTING BATTERY: Up to 30 hours of play time (23 with Immersive Audio)* keeps the music playing through even the longest listening sessions. Charge your headphones with the included USB-C cord and listen to music at the same time.
Such instances again aren’t rare too with companies often found indulging in spying on their users to collect their usage details. Another consumer electronics company, Vizio too was found collecting user information discreetly just a few weeks back with the case still being in the courts.
Quick Recap
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- A COOL NEW HUE: Listening feels anything but fleeting when you tune in with QuietComfort Headphones in Twilight Blue
- NOISE CANCELLING HEADPHONES: Effortlessly combines noise cancellation technology with passive features so you can shut off the outside world, quiet distractions, and take music beyond the beat
- COMFORTABLE HEADPHONES: Plush over-ear cushions softly hug your ears, while a secure and comfortable padded band gently keeps your studio headphones in place for those extra-long listening sessions
- 2 LISTENING MODES: These wireless Bluetooth headphones feature Quiet and Aware Modes that let you toggle between full noise cancelling or full awareness of your surroundings for seamless sound control
- HIGH-FIDELITY AUDIO/EQ CONTROL: Supercharge your favorite tracks with high-fidelity audio and Adjustable EQ that puts you in control of the bass, mid-range, and treble for unmatched bold sound
Shopping ad
- NOISE CANCELLING HEADPHONES: Effortlessly combines noise cancellation technology with passive features so you can shut off the outside world, quiet distractions, and take music beyond the beat
- COMFORTABLE HEADPHONES: Plush over-ear cushions softly hug your ears, while a secure and comfortable padded band gently keeps your studio headphones in place for those extra-long listening sessions
- 2 LISTENING MODES: These wireless Bluetooth headphones feature Quiet and Aware Modes that let you toggle between full noise cancelling or full awareness of your surroundings for seamless sound control
- HIGH-FIDELITY AUDIO/EQ CONTROL: Supercharge your favorite tracks with high-fidelity audio and Adjustable EQ that puts you in control of the bass, mid-range, and treble for unmatched bold sound
- ALL DAY BATTERY LIFE: Bose QuietComfort wireless headphones provide up to 24 hours of battery on a single charge, plus a 15-minute charge via USB-C gives you up to 2.5 hours of additional play time
Shopping ad
- NOISE CANCELLING HEADPHONES: Effortlessly combines noise cancellation technology with passive features so you can shut off the outside world, quiet distractions, and take music beyond the beat
- COMFORTABLE HEADPHONES: Plush earcup cushions softly hug your ears, while a secure and comfortable padded band gently keeps your over ear headphones in place for those extra-long listening sessions
- 2 LISTENING MODES: These wireless Bluetooth headphones feature Quiet and Aware Modes that let you toggle between full noise cancelling or full awareness of your surroundings for seamless sound control
- HIGH-FIDELITY AUDIO/EQ CONTROL: Supercharge your favorite tracks with high-fidelity audio and Adjustable EQ that puts you in control of the bass, mid-range, and treble for unmatched bold sound
- ALL DAY BATTERY LIFE: Bose QuietComfort wireless headphones provide up to 24 hours of battery on a single charge, plus a 15-minute charge gives you up to 2.5 hours of additional play time
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