In the modern day, we expect things to happen instantly. Communication, the transfer of data, the movement of information around the globe – all of it takes place on a near-instantaneous basis, daily. For this reason, we are prone to expecting the same from retailers. If marketers want our attention, they need to seize it the same way everything else does – via the internet, in bold, beautiful visuals presented in real time.
According to Internet Techies, there are myriad applications and host sites that users can share streaming video content through. Finding the right outlet for a client’s individual purpose – especially when that purpose is part of a marketing plan – is important, requiring research and careful consideration. First, however, it’s a good idea to understand what live online broadcasts are and how these are used.
Streams and How to Use Them
The broadcasting of a real-time event as it occurs is not a new concept. News outlets have been doing exactly that for decades, slowly converting their systems to digital ones as technology has progressed. Long have families gathered around television sets – and more recently, computer screens – to enjoy the Olympic Games, entertainment award shows and journalistic coverage of major happenings, worldwide. The online stream has only magnified the importance of real-time news, entertainment and promotional media in our lives.
Using these resources can be as simple as capturing video on-site from a mobile phone and video hosting application, or as complex and refined as using a devoted, professional audiovisual setup. It all depends on the needs of the user. Many communications companies that focus on catering to business clients – such as BlueJeans – advise clients on how to use live event broadcasting in a way that will put the company’s best foot forward and bring new customers into retail outlets, whether online or in-person.
Digitell gives us an abbreviated list of reasons why streamed content can be beneficial to corporate entities. The biggest among these is the asset that is engagement, forging a deeper and more authentic connection between retailers and their consumer base. By reaching out directly to those who might be interested in their product, these brands eliminate much of the element of chance from media advertisement.
Benefits of Event Streaming
In a world where advertisements are often avoidable when enjoying media, finding a way to keep products and brands in front of prospective buys can be difficult. How do you advertise to consumers who don’t want to see commercials? The answer is finding a platform that these potential customers already enjoy and look for, and utilizing it for promotional and interactive purposes. This is where the stream can benefit brands looking to modernize their advertising approach.
Hosting an event to promote a product or service is a concept as old as commerce, itself. Merchants have always branded presentations, sales and on-site affairs to bring in customers and suggest new products to them. Community block parties, blow-out sales and company grand openings with incredible, introductory prices are just some of the ways businesses do this. What happens when consumers cannot attend these events in person, though?
The modern marketing professional knows that the power of technology can be harnessed to share these promotions with customers both near and far. A prime example is the broadcast of presentations given by computer and cell phone companies as new products are unveiled, sharing the spectacle of these releases as they occur. This generates interest that typical ads would not be able to bring about. The excitement generated by allowing guests to attend these presentations – both in person and via internet streams – is a type of advertisement that is more organic and effectively than nearly other.
On-air promotion can also allow for direct interaction between brand ambassadors and customers. Answering questions as they arise and addressing concerns before they have time to spread among consumers is not simply a convenience for businesses – it is an asset to retailers who seek to connect with their target demographic. Forbes asserts that staying relevant in this way is the best way to remain profitable in the modern marketplace. Whether you’re looking to engage with today’s young teens or market to millennials, reaching out directly to your audience is the best way to do it.
Utilizing the day’s common technology is good marketing sense. In decades earlier, companies used print advertisement, radio airtime and television commercials to convince audiences of the values of their goods and services. It only makes sense that the modern business would look to online streaming and real-time broadcasting to share their newest products. Using today’s popular technological services to reach out to consumers is all part of the cycle of moving business forward, and the consumer of the future is looking forward to even more direct communication with their favorite brands and even better-tailored products to fit their lives.