The ecommerce space is flourishing and shows no signs of slowing. Currently, ecommerce is growing at the rate of about 15 percent annually. This is huge in any context; but it’s especially remarkable considering it’s expanding more than three times faster than retail as a whole. Plus, ecommerce is boosting retail numbers overall. With so much happening, you might want to stake your claim. Here’s a guide to building an ecommerce empire in 90 days.
Determine Your Niche
Before you do anything else, you need to figure out who your ideal customer is and get to know your product thoroughly. It can truly be anything—from skateboards to wool socks. This will help you narrow your niche. In other words, your products will overlap in a meaningful way and appeal to a specific group of consumers. Failing to accomplish this will make your efforts appealing to no one in particular, which is a recipe for disaster. It’s also a good idea to choose a niche that doesn’t have a lot of competition already. Doing so will put you at the starting line in a race that dozens, if not hundreds, of other people have already started.
Nail Your Marketing
No one is going to hear about your amazing e-store if you don’t market it. Unlike physical retailers, shoppers won’t just randomly happen upon your ecommerce site unless they’re specifically looking for it. Online ads through search engines and social media are a good place to start. Content marketing can also help you gain some momentum for various search terms. This is where you create useful, SEO-optimized information with value for potential customers, that draws them to your ecommerce site.
Get the Right Logo
Of course, your products need to be stellar. But branding is often just as crucial to the success of an online store. Your brand’s logo is one of the first things people will see when they visit your page. If it looks unappealing or unprofessional, they’ll be less likely to trust your company. Use a logo maker to ensure that your site’s branding is up to par.
Don’t Be Shy of Social Media
Maybe you don’t use social media for personal affairs. That’s fine. But you can’t expect to build an ecommerce empire without also creating social media profiles for it. Instagram is becoming one of the best platforms for brands to promote themselves. There are a few reasons for this.
First, the inherently visual nature of Instagram allows brands to highlight their goods in an appealing way. In fact, some 75 percent of Instagram users take action after seeing advertised content. In other words, three out of four Instagram users engage with advertisements on the platform if they feel it aligns with them. That’s huge; and it’s a trend you need to be prepared to take advantage of when formulating your ecommerce strategy.
Develop Strategic Partnerships
If you want to build your ecommerce store, don’t try to do everything alone. Strategic partnerships are one of the best ways for brands to increase their exposure and revenue—fast. Try to find other companies targeting a similar niche—but not offering exactly the same products. Teaming up with other sellers, and finding ways to refer customers to one another, means all of your e-stores will generate more sales.
Few people will say that building an ecommerce empire is easy. In fact, it takes a lot of hard work and perseverance if you want to do it the right way. Consider these tips before you kick off your ecommerce adventure.