Recommended Free Tools
Inferse is reader-supported. When you buy through links on our site, we may earn an affiliate commission. As an Amazon Associate I earn from qualifying purchases. Learn more
While tech firms might be more engaged in rolling out bendable phones, LG is keen to take the same form factor to a completely new level, that of TVs. That shouldn’t be too surprising though considering that the company had already showcased a rollable TV during CES 2018. And in the runup to another edition of the CES, LG has said such a TV is going to be a market reality in 2019.
The above however comes from a source privy to the development but refused to be identified considering the classified nature of the info.
The company is yet to formally announce anything of this sort but is known to be banking heavily on rollable TVs to drive growth. As it is, TV business the world over seems to have reached a plateau while increased competition from China is only making things worse.
Under the circumstances, LG is hoping to infuse some excitement with the new form where the TV can be seen rolling down into a horizontal place holder at the bottom. The rollable TV LG showcased at CES 2018 offered 65-inches of OLED goodness, and the same display tech is expected to feature in the actual market version as well.
Shopping ad
- BRIGHTNESS BOOSTER: Brighter visuals and vivid detail with Brightness Booster powered by the a11 AI Processor Gen 3.
- PERFECT BLACK AND PERFECT COLOR: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology.
- A11 AI PROCESSOR: Find and choose what to watch fast, without lag, and enjoy optimized picture with AI Director Processing powered by the LG a9 AI Processor Gen8, delivering 5.6x greater AI processing, 50% faster performance, and 70% improved graphics.
- DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE with Ambient Light Technology, allowing you to see films just as the director intended.
- ULTIMATE GAMEPLAY: Delivers smooth, responsive gaming with a 0.1ms response time, up to 165Hz⁵ refresh rate, NVIDIA G-Sync, AMD FreeSync Premium and VRR.
That might sound a bit intriguing considering that OLEDs form a miniscule portion of TVs sold worldwide.
That said, OLEDs come nearest to offering a bendable form than traditional LCD. The prototype unit LG demoed look promising though, with the TV smartly rolling down into the base unit while getting extended again when needed. The TV offered excellent display as well, which means the rolling form is hardly a compromise.
Shopping ad
- PERFECT BLACK AND PERFECT COLOR: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology¹.
- A11 AI PROCESSOR: Find and choose what to watch fast, without lag, and enjoy optimized picture with AI Director Processing powered by the LG a9 AI Processor Gen8, delivering 5.6x greater AI processing, 50% faster performance, and 70% improved graphics
- DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos² for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE with Ambient Light Technology, allowing you to see films just as the director intended.
- ULTIMATE GAMEPLAY: Delivers smooth, responsive gaming with a 0.1ms response time, up to 165Hz⁵ refresh rate, NVIDIA G-Sync, AMD FreeSync Premium and VRR.
- OLED CARE: Helps protect your OLED display to retain the best picture quality possible over time
LG is also expected to have more rollable TVs up for demo at the upcoming edition of CES next month. In fact, that is the form LG is betting quite heavily for future growth. Meanwhile, there seems quite some doubt if the company will give in to the craze at the moment, that of bendable smartphones.
Outdated Drivers Are Slowing You Down
One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchPC Slower Than It Used to Be?
A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11It will be interesting to see if the company is ready to commit to that just yet. We look forward to having most of our doubts cleared during CED 2019.
Quick Recap
Shopping ad
- PERFECT BLACK AND PERFECT COLOR: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology.
- A8 AI PROCESSOR 4K GEN3: Enjoy outstanding picture quality, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.
- DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE with Ambient Light Technology, allowing you to see films just as the director intended.
- ULTIMATE GAMEPLAY: Delivers smooth, responsive gaming with a 0.1ms response time, up to 120Hz refresh rate, NVIDIA G-Sync, AMD FreeSync Premium and VRR.
- OLED CARE: Helps protect your OLED display to retain the best picture quality possible over time.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.
