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Apple Readies New iPhones With Pro-Focused Camera, Video Updates – Bloomberg

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Apple Inc.’s next iPhone lineup will get at least three major new camera and video-recording features, which the company is betting will be key enticements to upgrade from earlier models.
The new handsets will include a video version of the phone’s Portrait mode feature, the ability to record video in a higher-quality format called ProRes, and a new filters-like system that improves the look and colors of photos, according to people familiar with the matter. The camera features are seen as some of the biggest selling points for the iPhone 12’s successor, which is expected to go on sale in the next several weeks.


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