LG has officially confirmed and dropped the term Optimus from its next flagship device. The company said that its next-gen smartphone would simply be named as LG G2, with the ‘G’ indicating that the device is a high-end LG model.

“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience. The new G2 will build upon the excellent reputation established by previous G Series products,” said Dr. Jong-seok Park, President and CEO, LG Electronics Mobile Communications Company.

With this official statement from LG, it is now confirmed that the next-gen flagship device will indeed be the LG G2. To add to the excitement, LG has also confirmed that the LG G2 will be powered by the Qualcomm Snapdragon 800 chipset and will provide support for LTE-A connectivity. With these confirmed features, you can rest assured that the LG G2 will be one of the most powerful smartphones in the market and will offer data speeds as high as 150Mbps.

LG has also confirmed that the company’s Optimus Vu series of smartphones will be renamed to just Vu. The term “Optimus” was present in multiple series of smartphones and could end up confusing consumers, hence the decision to get over with it. With these changes, it is clear that LG wants to use simple and easy to remember names for its products.

According to rumors, LG is expected to launch the LG G2 during a special event scheduled for August 7th. We have already come across a number of leaked images and specs, but now it’s just a matter of weeks after which the LG G2 becomes official.

The high-end phablet device LG G2 will compete against the upcoming Samsung Galaxy Note 3, HTC One Max and the Sony i1 Honami.