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Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape.
CNBC reports that Google is reorganizing the management hierarchy within its virtual assistant division—Assistant—to concentrate on Bard.
Last week, Google introduced Bard, its ChatGPT competitor, to the public as an experimental project.
Previous reports indicate Google has been reallocating team members from various departments to concentrate on Bard as part of a “code red” effort.
CNBC’s report suggests that the effort is still ongoing.
An internal memo sent to Google employees on Wednesday revealed the following organizational changes:
Google hasn’t responded to requests for comment on CNBC’s report.
Related: Google Bard: Everything You Need To Know
Google Assistant is an AI-driven virtual assistant software application and language-processing program akin to Apple’s Siri or Amazon’s Alexa.
Commonly used for speech recognition, Assistant is featured in mobile devices, home devices (like the Pixel smartphone and Nest smart speakers), smartwatches, smart displays, TVs, and even vehicles through the Android Auto platform.
The recent leadership changes indicate that the Assistant division may consider integrating Bard technology into similar products.
However, the question of how this Bard can be monetized remains unanswered.
While executives have alluded to the possibility of using Bard as a search product, recent discussions within Bard’s leadership have downplayed that use case.
Related: ChatGPT Vs. Bard Vs. Bing: What Are The Differences?
Google Assistant, launched in 2016, has been a key player in the virtual assistant market, but successes and challenges have marked its journey.
Here’s a brief look back at the history of Google Assistant, examining its growth, accomplishments, and setbacks.
Introduced at the Google I/O event in May 2016, Assistant was pitched as an upgrade from Google Now, its former voice assistant technology.
Google Assistant was initially exclusive to Google Pixel phones and Google Home smart speakers.
It eventually expanded to Android phones, TVs, smartwatches, and even cars through the Android Auto platform.
Google Assistant’s most notable triumphs include its rapid expansion and integration into various devices and platforms.
By 2018, Google Assistant was available on over 500 million devices and had grown to support 30 languages in 80 countries.
The rapid adoption of Google Assistant was partly due to its ability to work with smartphones and smart home devices.
Additionally, Assistant is a liaison between Google services like Gmail and Maps, making it ideal for users who depend on those tools.
Despite its successes, Google Assistant has faced its share of setbacks.
Privacy concerns have been ongoing as Google has faced scrutiny over how it handles user data and recordings.
In 2019, Google confirmed that human reviewers listened to a small percentage of audio recordings to improve the Assistant’s performance.
This revelation sparked concerns about user privacy, leading Google to introduce additional privacy measures and make managing their data easier.
Google Assistant has also faced tough competition from other big companies.
Amazon’s Alexa and Apple’s Siri are major rivals in the virtual assistant world, with Alexa leading the smart speaker market.
A continuous push for expansion, integration, and improvement has marked the history of Google Assistant.
Google Assistant has been a significant player in the virtual assistant market since 2016, though its future trajectory has never looked more uncertain.
Featured Image: Mojahid Mottakin/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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