Netflix will begin blocking subscribers from sharing their account passwords with people outside of their household in the coming months, the video streaming service suggested in a letter to shareholders last week.
The streaming giant first hinted at plans to restrict Netflix password-sharing between households last spring.
Netflix piloted a paid-version of account sharing in Latin American countries, where subscribers could add a “sub-account” for an additional $3 a month.
Now, it plans to roll out paid sharing “more broadly later in Q1,” which ends on March 31st.
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Netflix says it uses IP addresses, device IDs and account activity to detect devices within a household. Under its current policy it sometimes asks users to verify a device if that device is frequently used outside the household.
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Contributing: Brett Molina, USA TODAY