Motorola has unveiled a brand new Moto X smartphone during an event in New York on Thursday. The highly anticipated Moto X is the first major project of Google owned Motorola. The smartphone is based on Android operating system, customizable and comes with some unique features.

The device comes with over 2000 custom designs and features new Motorola X8 Mobile Computing System based on Qualcomm Snapdragon S4 Krait CPU Pro with a 1.7 GHz dual-core processor and Adreno 320 GPU. It also has a 4.7-inch HD AMOLED display resolving 1280 × 720 pixels at 316 ppi, 10MP rear camera and 2MP front camera, 2200 mAh battery with up to 24 hours battery life, and two years of free 50GB storage on Google Drive.

moto x

Other features include 2GB of RAM, 16 GB standard storage (32 GB version available online), 4G LTE connectivity, Bluetooth 4.0, Wi-Fi, GPS and NFC technology. The device measures 129.3 x 65.3 x 10.4 mm and weighs 130 grams. Surprisingly Moto X runs on Android 4.2.2 Jelly Bean, but it is reasonable to assume that will be updated to Android 4.3 soon.

See also: Moto X Availability and Pricing, coming to AT&T starting from $199

Moreover, just few hours before the official presentation, Motorola also published Motorola Connect – a Google Chrome extension and Motorola Migrate, an app that transfer your stuff from old Android phone to new Motorola phone, and certainly users will find it very useful.

Motorola Connect is an extension for Chrome that allows Moto X users (as well as the recent DROIDs by Verizon) to display text messages and incoming calls using the notification system of Chrome. Users can also read and respond to texts using the keyboard, and even know the caller before answering a call. Those who already familiar with Mountain View products may have realized that some features are already available on Google Voice and Google Hangouts, but now in a unified way.

Motorola Migrate is an app for Android instead, and the name suggests it allows you to transfer important data from your old smartphone to the new Moto X. The operation requires a few steps and can be performed wirelessly. After installing the app on the device (need Android 2.2 or higher), the user can select the Call history, text messages, SIM contacts, multimedia content, and some basic settings like volume and screen brightness.