According to research firm IDC, vendors have shipped 236.4 million smartphones globally during the Q2 of 2013, which has increased by 51.3% from 156.2 million distributed in the same quarter of last year, and 9.3% compared to the first quarter of 2013.
As per report, Android currently owns 79.3% of the smartphone market that was 69.1% a year ago. In spite of the excellent sales of smartphones, the market situation of Apple’s iOS is much worse than a year ago when there was a minor gap against Android.
Now iOS has an audience share of 13.3%, declined from 16.6% and Google’s mobile operating system is not only able to maintain its leadership position, but also increasing the gap over their closest rival. Apple’s mobile OS has ended last quarter losing new users, which demonstrates that the absence of new iPhone has influenced a lot in the last period.
Primarily, the growth of Android has not only been driven by Samsung and its Galaxy S4, but also from LG and Chinese partners such as Huawei, Lenovo and ZTE. All of these manufacturers together have achieved 62.5% of shipments of Android smartphones in the last quarter, so their importance is critical to the success of the Android.
In the past, both Android and Apple had a good market share, today it is not so. The profits of Cupertino California based company are falling, and the share of iOS is declining globally. Hence, it seems clear that Apple has to reinvent the business of the iPhone because the high-end market has almost saturated, and therefore, the company could change the situation in their favor by introducing low-cost models.
Besides, Windows Phone has recorded the highest annual increment among the top five smartphone platforms segment, strengthening its position. Microsoft’s mobile operating system secured a market share of 8.7% in Q2 2013 a sharp increase compared to last year (+77.6%). Windows Phone has left behind BlackBerry (6.8% market share) and achieved the third place in the global ranking.
Nokia has been contributing the most part to the Windows Phone performance, thanks to the release of two new Lumia smartphones and more successful partnerships with global telecom operators. According to IDC, global shipments of smartphones based on Windows Phone has risen by 77.6% in just one quarter, reaching 8.7 million units.
For individual manufacturers, Samsung is dominating the ranking with 39.1% market share and has shipped 73.3 million smartphones during the quarter. It is followed by LG (6.5%), Lenovo (6.1%), Huawei (5.4%), ZTE (5.4%) and other vendors, which have won 37.5% of the market collectively.