An image of a new HTC device purporting to be long awaited phablet HTC One Max has just surfaced. The famous Twitter leaker @evleaks has posted the alleged press render of the phablet device that is still, not as definitive and defined as “non-final artwork.”

Although the picture doesn’t represent “final artwork” of HTC One Max, but still goes well with the spy shot of a prototype of the phablet emerged a few days ago by the Chinese website ePrice.


With this image, it seems to be confirmed now that the future phablet will be joining the family of One devices. There are no update of technical specifications and remain same as emerged a few days ago. The device is likely to boast an aluminum unibody measuring 9.4 mm, 5.9-Inch FullHD display, Qualcomm Snapdragon 800 chip, 2GB of RAM, 16 GB of internal memory expandable via microSD slot, an Ultrapixel camera and a 3300 mAh battery.

The HTC Max One may arrive as early as September during the IFA in Berlin, at the same time Samsung will be unveiling the Galaxy Note III.

Meanwhile, HTC has released some more details of its ambitious advertising campaign “Change” that is aimed not only to publicize the company’s new products but also to improve brand perception among the public. HTC has signed two-year contract with the Iron Man actor Robert Downey Jr. for its advertising campaign.

The entire advertising campaign will be divided into three phases and will cost around $1 billion. The first of these phases will start from Thursday and will focus on the HTC brand. While the details of the second and third phase of the campaign are still not known.


Jeff Gordon, Senior Global Online Communications Manager at HTC has intervened the matter and promptly called the image a fake.