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As the saying goes, everyone has a book in them. But how do you get that version of your book to the public, develop an audience, build a literary brand and sustain a writing career? Today, many writers opt for a quick route: self-publishing their works through Amazon’s Kindle Direct Publishing.
The process of self-publishing on Amazon is relatively easy, but as with any endeavor, attention to detail is key in making the product stand out from a crowded, competitive field. Here’s a look at the step-by-step process you’ll need to follow to get started.
New publishing authors must have an Amazon account to get started on the Kindle Direct Publishing platform. Point your browser to the KDP sign-in page. You can use an existing Amazon account or create a new one on this page.
Below the sign-in buttons, links will bring you to pages on various popular book genres. If your work fits one of these categories, click through and have a quick read on authors who have published in the genre through KDP.
Once the account is open, click on the “Update” button to provide tax information to Amazon, including your Social Security number or tax identification number. The company will track your revenues for federal tax regulations.
Before uploading a title to the KDP platform, it’s necessary to get books into the correct format. You can publish a manuscript free of charge as a paperback, an e-book or a hardcover book. Amazon charges your printing costs against your royalties for paperbacks and hardcover books.
Review the Kindle Publishing Guidelines. The guidelines include helpful information on:
The most common formats for e-books are Microsoft Word, Kindle Package Format, EPUB and MOBI. Each of these formats handles text and images differently. It’s vital to research these formats to understand how they set up images, text frames, bookmarking and related information. It’s also important to know how these different aspects of your book will work once the whole thing is uploaded to the KDP platform.
Amazon requires authors to upload a manuscript file and a cover file for paperbacks and hardcover books. The manuscript file includes all front and back matter, as well as the main text body. The cover file includes the front cover, back cover and spine, with text and images placed where they will appear on the physical book.
Contrary to wishful thinking among authors and publishers, people judge a book by its cover — and do so critically. Even in text-heavy media such as physical books or e-books, images win the contest for reader attention.
A good cover does more than hint at the story and style of a book. It grabs attention immediately and inspires curiosity in the prospective buyer. Without reading any text, the cover and the title are the only means for someone to evaluate the book and make a decision on buying it.
Many professional book designers can create a dynamic, intriguing cover for your book. Unless you have graphic design experience, hiring someone for this step is a good idea. Browse freelance sites such as Fiverr for cover artists, check the genres they work in and look at their past work. If a particular design strikes your interest or seems to work well in your genre, contact the designer and ask for a quote.
After you open an account, get a book into the proper format and prepare cover art, it’s time to list some vital information on your book for Amazon’s detail page. This is a crucial step in the process. It’s important to write and revise the information carefully to depict the book to prospective buyers accurately. Once the book is published, many of the details are locked and can’t be modified.
Here are the steps to listing your book:
With a book in a supported format, it’s time to upload it to the platform.
A list of your books appears on your Bookshelf, which you can find on the account home page. On your Bookshelf, you can view the ISBN, list price and how the book will appear on the Amazon detail page. Click on “Kindle eBook Actions” next to the appropriate title to upload your book. Then click on “eBook Content,” then “Upload eBook Manuscript.”
Once the process is complete, Amazon sends a confirmation message. This would be the time to preview your book and the file for any problems in formatting, appearance and the like, and to give the text, table of contents, captions and all other textual material a close once-over.
Authors choose the price charged by Amazon for their books. Compare the price of other books in the same genre and of the same length. Consider the size of your audience and whether or not you have previously published works on the platform. Also, take into account any reviews your work has garnered. A high number of good reviews will justify a higher price for the work.
Before setting the price for your book, you’ll also want to consider the costs associated with self-publishing on Amazon. There’s no upfront cost to publish e-books on the KDP platform but Amazon charges printing costs for physical books.
Here are the details on those costs and other factors you should take into account.
Authors can enhance their marketing reach and their royalties by enrolling in a Kindle Direct Publishing, or KDP account. This service draws on Kindle’s growing worldwide readership and Amazon’s self-publishing marketing tools. The work will appear on the Kindle Unlimited platform, which reaches a global market and allows readers and subscribers access to as many books as they want.
Authors commit to making their digital work available through the KDP service exclusively for a limited time, although they can also issue the work in non-digital formats. In return, they earn higher royalty rates. Amazon offers a royalty rate of 70% for sales made to customers in Mexico, Japan, Brazil and India.
KDP Select offers authors a choice of two promotional tools: Kindle Countdown Deals and Free Book Promotion.
The online retail giant’s global market is massive compared to the scope of traditional publishers. It also allows authors more creative freedom — KDP authors have control over editing, design, marketing and pricing. They also keep much more of the profits their works earn.
Amazon’s Author Central is also one of the most effective marketing tools available, and it’s free to use. You can use it to set up your author page, where your readers can find your author bio and links to the Amazon pages for your other books.You can also use it to share blog posts, photos andvideos via your author page.
Caitlyn Moorhead contributed to the reporting for this article.
Information is accurate as of March 28, 2023.
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