Punctual as expected, the long-awaited Apple event begun on-time at the Town Hall of Infinite Loop, Cupertino. Tim Cook made his appearance on stage and greeted the Japanese and Chinese partners, for replication of the keynote that will be shown tomorrow in Asia.

Tim has announced the availability of iOS 7 to iPhone, iPad and iPod Touch, which will be the most used operating system in the world as Apple has aimed to sell 700 million iDevices via China Mobile. From the stage, Craig Federighi summarizes the features of the mobile OS redesigned by Jonathan Ive last June. iOS 7 features the new Notification Center, intuitive search, new Siri capabilities – now able to show the tweets of people you follow, new ringtones, the new photo album and redesigned camera application.

ios 7 itunes radio airdrop

Moreover, how we could miss the iTunes Radio, a free streaming service similar to Spotify will arrive alongside the release of iOS 7. The operating system will be available from September 18 for iPhone 4 or higher, the second-generation iPad or higher, iPad Mini and iPod Touch (fifth-generation). Although iTunes Radio will be available for the US consumers only at launch.

Then Cook returned to the stage to talk about productivity suite for iOS and OS X: iWork that includes Pages, Numbers, iMovie, Keynote, and iPhoto. “We think that iWork is a really key advantage for our customers’ productivity, and iPhoto and iMovie are great for their creativity,” said Apple CEO Tim Cook. “Almost all of our customers want these apps.”

These apps previously were served as premium software for few dollars. Now all of these apps are free with the purchase of any new device or upgrading to iOS 7.