In response to the new Apple iPhone 5S, Samsung also anticipates to equip 64-bit processors to its next smartphones, like the one chosen by Cupertino. In addition, the South Korean company intends to intensify its efforts in Chinese and Japanese market, thereby following the same strategy implemented by the rival.
In an interview with the Korea Times newspaper, Shin Jong-kyun, Head of Samsung’s mobile division, explains how the group expects to close this gap in the near future with Cupertino. “Not in the shortest time,” said Shin. “But yes, our next smartphones will have 64-bit processing functionality.”
Samsung is also keen to adopt Apple’s strategy to choose China as one of the first markets, and may come up with a product, especially designed to capture this country. “Samsung understands that Apple intends to boost its mobile business in China, as well as in Japan, meaning that we should try harder in these countries,” Shin said.
Currently, Samsung has a distinct advantage over the rival, as its market share in the last quarter was 19.4% compared to Apple’s 4.3%. So it further intensifies Samsung to keep its current momentum in China and don’t let Apple to steal the market share.
Apple has become the leader in this technology with advent of iPhone 5S, but now we may see more 64-bit smartphones very soon, possibly Samsung might have been gearing up for the Galaxy S5 and Note 4 with 64-bit processors.