The smartphone market is certainly one of the most competing ones in the technology world. Hardware and software manufacturers have pushed off numerous initiatives to enter into it. Some of them were simply vanished after couple of months, while others kept growing ever since.
Microsoft’s hidden card for this industry was and is obviously Windows Phone. A well designed OS which in its early times didn’t seem that promising became the third best-selling mobile OS. An incident completely attributed to Nokia’s Lumia lineup, though it still has a long way to compete with iOS and Android.
Since its inception back in 2011, Microsoft and Nokia have mended ties and created a strong partnership. Though, it appears that both sides were not confident for the OS’s future and each made a plan B, in case the concept falls apart. In brief words, Microsoft had been working on a Surface phone just in case Nokia leaves the game, and Nokia had been simultaneously testing other pieces of software in its handsets thus to recover quickly from a sudden Windows Phone death.
On the contrary, the Fin Company dominated – and still does – the Windows Phone market with its flagship product line, the Lumia. The company had the option to abandon Windows Phone and make waves to other ecosystems as well. That is a fact that ostensibly shocked the Redmond giant as the Lumias have secured over 80 percent of the market share. And since other partnerships with respectively major manufacturers have not fared well, if Nokia decided to discontinue the usage of Windows Phone in its devices, then the operating system’s future would not be as bright as it previously was – the outcome would probably be a financial turmoil and impediment to the development of the company’s mobile operating system.
Although, leaving Windows Phone could affect Nokia by any means equally as well. Mainly for two reasons. If Nokia opts Android for the product line, the dedicated customers, who obviously favor Windows Phone than any other OS, would not be interested in the Lumia line anymore. Therefore, that would vastly benefit other Windows Phone handset manufacturers. Its advent in the Android market could also be a shot in the heart, as Nokia would include its own UI that could be less intuitive compared to the other ones – or simply wouldn’t get the job done. Change is always a risk.
Despite the fact, the Lumia line brought Nokia back to the game after a long-lasting retreat duly to the launch of the iPhone and the integration of the smartphone industry, according to recent reports Nokia’s finances are not as ideal as they seem. Nokia’s share in the smartphone market drop to 3 percent during the second quarter of 2013, which is a huge recession compared to the 32.8 percent scored in 2010.
With that said, let’s take an in-depth look at the company’s past and present projects for its upcoming smartphones. One that is still running has been codenamed “AOL” – Asha on Linux – which according to insiders was aimed for the company’s entry-tier level phones, which still run Symbian – an OS which is now obsolete. Above we made a reference which stated that Nokia tested Android as well. In fact, they did it under the name “MView” for Google’s hometown of Mountain View, which includes a variant of Android planned to be implemented in a particular low-end device, a concept whose launch is scheduled for some time during the consecutive year. Forming its own version of Android was also in its plans as well. Though the highlight of the story is the fact that the company was experimenting with Google’s platform on its premier phone range, the Lumia, thus to confront a potential failure of Windows Phone. Everything mentioned in this paragraph constitutes Nokia’s plan B and concurrently its attempts – which some might characterize fruitless – to bifurcate in the industry.
Evidently, the most consequential factor of Nokia’s acquisition was in order for Microsoft to put two tricky options – or nuclear as The Verge called them – in the rest, that were capable of causing a devastating aftermath. Nokia’s experiments with Android, and the Surface phone, whose fate was statistically destined to be as cruel as the one that the Surface tablets are currently facing.