Home Latest News Vevo launches app on Google TV and Android TV OS – Broadband...

Vevo launches app on Google TV and Android TV OS – Broadband TV News


Broadband TV News
Independent. Since 2003
February 4, 2022 12.22 Europe/London By
Vevo Black History MonthVevo Black History MonthVevo has added its VOD app in 11 territories via Chromecast for Google TV, Google TV smart TVs, and other Android TV OS devices televisions.
Vevo’s TV app will be available on Android TV OS devices across the United States, Canada, Australia, New Zealand, the UK, France, Italy, Spain, Germany, Mexico, and Brazil.
“Vevo’s mission is to maximize the commercial and promotional value of the music video, an art form that marries sight, sound, and motion and is a key pillar of entertainment,” said Kevin McGurn, president, sales & distribution, Vevo. “Google is a critical international distribution channel for Vevo, bringing a huge global audience to our content, as we lead the charge in returning music video programming to TV screens at scale.”
McGurn added that Vevo’s presence through Google would help reach the younger demographic, which is less likely to watch traditional broadcast television.
Vevo recently updated its TV app to combine linear programming with search and discovery functions, with the interface reflecting a live TV experience. Videos auto-play upon entering the app, and the more viewers visit, the more personalised the auto-play content recommendations become over time.
Filed Under: Newsline Edited: 4 February 2022 12:22

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.
In the first edition of In Conversation, Julian Clover discusses how smart routers are evolving to serve the smart home with Stuart Griffin, Founder & Technologist, Consult Red. … [Webinar Replay…]
Kauser Kanji, MD of VOD Professional, introduces the industry forum OTT Question Time. … [Read More]
IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook…]
Copyright © 2022 Broadband TV News LLP · Log in


Previous articleCrypto crash: Here’s how much $1,000 invested at the peak is worth today – Fortune
Next articleiPhone 14 won't get USB-C despite looming legislation – Digital Camera World
Abhinav Breathes and Bleeds Technology. He's a humanoid with a passion for Gadgets, Cars, Gaming. You can usually find him on PSN Blabbering about his FIFA skills.