AdDuplex has published the statics of Windows Phone market for September 2013. Yet again! The Nokia Lumia 520 is still the most popular smartphone increasing its dominance to 31.6% of Windows Phone 8 market.
AdDuplex collects data through its apps that display advertisements using its SDK, and Nokia has further seen an increase in market share of Windows Phone OS compared to the previous month.
When it comes to OS share Windows Phone 8 continues to grow.
Analyzing the data of 1,242 applications, AdDuplex has calculated that the market share of Windows Phone 8 is equal to 67% while the share of Windows Phone 7 is around 33%. The statistics also read the fragmentation of the Windows Phone 8 OS. The version GDR1 (Portico) is the most common (67.7%), on the other hand, the GDR2 has already reached up to 30.6%. Nokia has started the deployment of the GDR2 update for the Nokia Lumia in the summer while the original release of Windows Phone 8 still reads in 1.7% of smartphones.
As for the manufacturers, Nokia has further increased its market share stealing 1.5% from competitors compared to August. Thanks to the spread of the Lumia 520 (31.6%), Nokia dominates with 88.4%. HTC, Samsung and Huawei now have a bare-bones space with rates of 8.5%, 1.9% and 1.2% respectively.
Nokia Lumia 520 continues cementing its domination. It crossed the 20% mark overall and 30% if we only count the Windows Phone 8 devices.
The smallest and modest model of Lumia family seems to have cannibalized the shares of older brothers. The Nokia Lumia 920 (13.8%), 620 (13.6%), 820 (8.6%) and 720 (7.8%) remain the same positions, but with a lesser market share than the previous month. The new Lumia 925, Lumia 625 and Lumia 1020, respectively occupy positions 10, 13 and 16 in the ranking of Windows Phone 8 devices.
In the United States, the majority of smartphones belong to Nokia Lumia family. The only exception is the Nokia Lumia 822 which occupies the first place with 14.6% market share, followed by the Lumia 521 (14.2%) and Lumia 920 (13.3%). Surprisingly, the high end phones like the Lumia 1020 and Lumia 925 aren’t even on the list so that Nokia needs to push the flagship models more aggressively.