Apple has become the most valuable brand in the world this year, beating tough rivals such as Google and Coca Cola. The list of most valuable brands is revealed by Interbrand in the 2013 edition of the Best Global Brands.
This is an important and perhaps unexpected phase for the Cupertino because they have achieved the position after more than 10 years of hard work and great success. It’s not only the first time Apple has topped 100 most valuable brands list, but is also the first time for Coca-Cola to lose its throne in 13 years. Apple was concerned due to the tough competition with Android ecosystem, fluctuations in the stock market and lack of new products for over 9 months. Yet the trust of consumers continues to grow – as proven by those 9 million iPhone 5S and iPhone 5C sold in a single weekend – and admiration for the brand remains unchanged. So Apple exceeds the rival Google and snatches the first position from Coca Cola, only brand that can certainly count on a broader audience than computer enthusiasts and electronics.
Apple’s brand value has reached $98.3 billion, an increase of 28% from last year, compared with Google’s $93 billion with an increase of 34% and $79 billion of Coca Cola has increased by 2 percent to $79.2 billion.
Apple follows the motto “Think Different” and has a strong brand presence in the retail world, sales records of iOS devices and expectations on the arrival of wearable electronic products, such as the much-rumored iWatch, which all contributed to this extraordinary success.
[one_half]”Every so often, a company changes our lives — not just with its products, but with its ethos. This is why…Apple now ranks No. 1,” said Jez Frampton, Interbrand’s global chief executive officer.[/one_half]
Apple beats Google and Coca-Cola as the best brand in 2013
Google has also risen above from last year’s fourth place to second. In fact in 2013, five companies from the technology industry are in top ten of the world’s best brands, including IBM down from the third to fourth with $78 billion, followed by Microsoft at fifth place with $59 billion, Samsung up from ninth to eighth with $39 billion and Intel down from eighth to the ninth with $37 billion.
The major turners are Facebook which has climbed from last year’s sixty-ninth to fifty, the acquired BlackBerry from the fifty-sixth down to ninety-third and sold out Nokia dropped from the nineteenth to the fifty-seventh.