Amazon slashes the prices for the Surface RT and Surface Pro ahead of the release of Microsoft’s new Surface tablets on October 22nd.
Microsoft has been trying all possible tricks to boost the sales of its Surface RT and Surface Pro. The tech giant implemented a price cut off back in July and later made the slash on the sticker price of the Surface permanent at the end of August.
Now, Amazon joins the frenzy to get rid of the inventory by chopping off up to 40% from the price tag of the Microsoft Surface RT.
The latest listing on Amazon for the 32GB Surface RT sells the gadget for $330. The original list price of the device was at $499 so the discount translates to $169 of savings for consumers. The Surface Pro is currently listed at $797 down by more than $130 from the original list price of $930. The Microsoft Store sells the Surface RT for $349.
Microsoft has implemented a series of price cuts for its struggling tablet. Back in July, the company announced the 30% drop in price of Surface RT across global markets. The slash was first rolled out in the United States, follow by Europe, and then in other international countries. The 32GB Surface RT went down to $350 while its 64GB variant was pegged at $450. The price of the Surface Pro wasn’t initially altered by the manufacturer.
At the end of August, Microsoft made the price drops permanent. The price of the Touch Cover for the tablet was also decreased. The Surface RT bundled with a black Touch Cover was priced at $399 (32GB) and $499 (64GB).
Online and offline retailers are hoping to get rid of all their Microsoft Surface RT and Surface Pro in stock before the new Microsoft tablets hit the market this month. The Surface 2, the refreshed edition of the RT, and the Surface Pro 2 were recently unveiled but has also gotten mixed reactions from tech experts and enthusiasts.
In a blog post, last week, the tablet manufacturer claims that pre-order stock for the Surface 2 and the Surface Pro 2 are almost sold out. The company encourages consumers to pre-order their devices before the new tablets hit the shelves on October 22.
Can it be just a marketing ploy? With the roll out of the Surface 2 and the Surface Pro 2, consumers can expect the older version of the Microsoft tablets to take a nose dive. The Surface 2 starts at $449 while the Surface Pro 2 starts at $899.