According to the findings of Kuo, Apple has sold less iMac computers compared to what would have expected from the redesign of 2012. In September, Apple introduced four variants of iMac with Intel Haswell processors and NVidia GeForce 700 Series.
Apple’s senior vice president of worldwide marketing, Philip Schiller said, “iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be. Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage”
Last year, in fact, the PC market share recorded a decline, the deepest year-on-year plunge ever. It’s actually a physiological decline — customers are becoming less oriented to desktops instead preferring laptops and tablets – however, the Apple would want to make these products attractive again.
“Our surveys indicate that Apple’s last iMac model…shipped fewer-than-expected units in the worldwide market. We think the price was set too high,” Kuo said. “We thus think Apple may offer a budget iMac model to push shipments among non-US markets in the face of solid competition from Lenovo (CN), HP (US) and other rivals.”
However, it’s uncertain whether Apple will introduce so called Budget iMac or will slash the prices on current models. They did the same with iPhone range by launching iPhone 5C which successfully rooted itself in mid-rage customers.
The prices of its current four variants — from top to bottom — are $1,999, $1,799, $1,499 and $1,299, respectively. A discount on the price list could help the Cupertino Company to boost the sales, perhaps bringing the entry level model on $ 1,099 would be feasible for the modest customers.
Aside from the iMacs, Kuo also hints an upgraded iPad with sharper screen than current model available in the market, increasing pixel density by 30-40%, but it doesn’t seem convincible as it would further increase the burden on developers to update all of their apps to meet the new dimensions.
Previously Apple CEO Tim Cook had promised to bring major products updates in 2014, after 2013 has only smaller updates. All in all, we have to wait till spring to get hands on cheaper iMacs. We will keep you updated on any new upgrades as we learn more.