Not everyone loved the automatic iOS 7 update and one man from California sued Apple Inc. CEO Tim Cook for it.
Mark Menacher from Poway submitted his complaint to the small claims court of the Superior Court of the state in San Diego. He claims that Apple didn’t seek the permission of his family before updating the software of their Apple-made devices. He wants iOS 7 files removed from their devices and be paid damages amounting to $50.
For those not familiar, the iOS files are automatically downloaded to Apple devices when they are connected to a Wi-Fi connection and to a power source. However, there is user interaction before any update is installed and the system reminds users when they restart their gadgets.
“Apple’s disregard for customer preferences in relation to iOS7 is corporate thuggery. Steve Jobs was reportedly rough on company employees in pursuit of satisfied customers, but Tim Cook apparently cultivates a culture of contempt for customer satisfaction in pursuit of corporate profits. It is a policy that will eventually fail,” Menacher said.
He has plans to raise the case to a higher court and see if it will be possible to file a class action suit. He filed an earlier complaint for the same issue with the Better Business Bureau.
There have also been earlier reports of consumers declining to update their Apple devices to iOS 7 but later on found out that it has been installed and can’t be undone. The iOS 7 is a big update to the platform and occupies about 1GB of storage space. The automatic download for updates has been seen before with the update to iOS 6 from the iOS 5.
Menacher is also representing himself in court, meanwhile Apple hasn’t commented about the issue.
In 2009, the company was also sued by a man from California accusing Apple to connive with the Italian mafia in forcing him to become a model. Another case insinuated that O.J. Simpson was a hired hitman of the late CEO Steve Jobs.