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While tech firms might be more engaged in rolling out bendable phones, LG is keen to take the same form factor to a completely new level, that of TVs. That shouldn’t be too surprising though considering that the company had already showcased a rollable TV during CES 2018. And in the runup to another edition of the CES, LG has said such a TV is going to be a market reality in 2019.
The above however comes from a source privy to the development but refused to be identified considering the classified nature of the info.
The company is yet to formally announce anything of this sort but is known to be banking heavily on rollable TVs to drive growth. As it is, TV business the world over seems to have reached a plateau while increased competition from China is only making things worse.
Under the circumstances, LG is hoping to infuse some excitement with the new form where the TV can be seen rolling down into a horizontal place holder at the bottom. The rollable TV LG showcased at CES 2018 offered 65-inches of OLED goodness, and the same display tech is expected to feature in the actual market version as well.
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That might sound a bit intriguing considering that OLEDs form a miniscule portion of TVs sold worldwide.
That said, OLEDs come nearest to offering a bendable form than traditional LCD. The prototype unit LG demoed look promising though, with the TV smartly rolling down into the base unit while getting extended again when needed. The TV offered excellent display as well, which means the rolling form is hardly a compromise.
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LG is also expected to have more rollable TVs up for demo at the upcoming edition of CES next month. In fact, that is the form LG is betting quite heavily for future growth. Meanwhile, there seems quite some doubt if the company will give in to the craze at the moment, that of bendable smartphones.
It will be interesting to see if the company is ready to commit to that just yet. We look forward to having most of our doubts cleared during CED 2019.
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- PERFECT BLACK AND PERFECT COLOR: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology¹.
- a11 AI PROCESSOR: Alpha 11 AI Processor Gen3 LG’s most powerful Dual AI Engine for the ultimate picture and speed.
- DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Bring big-screen magic home with Dolby Vision color and contrast, Dolby Atmos² immersive sound, and FILMMAKER MODE with Ambient Light Technology for films just as the director intended.
- ULTIMATE GAMEPLAY: Ultimate Gaming with 165Hz Refresh Rate, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time.
- OLED CARE: You can watch on and on with confidence and peace of mind with OLED Care.
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- World's No.1 OLED: Celebrating 12 years of perfecting award-winning OLED TV technology.
- Brightness Booster: Our Brightness Booster technology magnifies each individual pixel for luminous quality that shines with every detail.
- Bright Room Ready: Verified by UL for Discomfort Glare Free (UGR less than 22), you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning pictures other brands just can't match.
- Alpha 9 AI Processor Gen8: This processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth, vivid pictures no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
- Perfect Black & Perfect Color (8.3 million self-lit pixels: LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
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