Business Operations·Standings
Compare Campaign Management Software
Campaign management tools help plan and run marketing campaigns. The right choice depends on the channels you use and the campaign features you need.
Compare campaign channels, automation workflows, audience segmentation, testing, reporting and contact limits. The signal score is out of 10; API, open-source and free-tier marks help you check how a tool can fit your setup.
- 27 platforms
- 3 with a public API on this page
- 3 with a free tier
- Checked 28 Sept 2026
- 1 HM
HubSpot Marketing Hubhubspot.comMarketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth.
- 2 CCoSchedulecoschedule.com
Social calendar for web, mobile, Android, iOS, and browser extension; free plan, paid from $29/mo annually.
- 3 M
Mauticmautic.orgFree web, API, or self-hosted software for email, journeys, lead scoring, and forms; paid plans from €247.50 monthly.
- 4 MDMicrosoft Dynamics 365 Salesmicrosoft.com
Dynamics 365 Sales is a CRM solution that helps sales teams close deals and improve team productivity.
- 5 A
ActiveCampaignactivecampaign.comEmail automation software for web and mobile, with a 14-day trial and no free plan.
- 6 B
Brazebraze.comEmail automation for web, mobile, and API, with pricing by request and a free trial.
- 7 OROracle Responsysoracle.com
Web, mobile, and API tools automate email, manage journeys, and collect leads with forms; pricing by request.
- 8 W
WebEngagewebengage.comWebEngage describes itself as a full-stack marketing automation suite for consumer businesses, combining multichannel engagement with analytics.
- 9 IO
Insider Oneinsiderone.comWeb, mobile, and API tools automate email, manage journeys, score leads, and collect them with forms.
- 10 ZMZeta Marketing Platformzetaglobal.com
Campaign software for web, mobile, and API that connects media and activates campaigns across channels.
- 11 BE
Bloomreach Engagementbloomreach.comWeb and API tools automate email and organize customer journeys; pricing is available on request.
- 12 SMSalesforce Marketing Cloud Engagementsalesforce.com
Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration.
- 13 AC
Adobe Campaignbusiness.adobe.comEmail and customer journey automation for Android, iOS, web, or self-hosted use; pricing on request.
- 14 IIterableiterable.com
Automates email, manages customer journeys, and scores leads across web, mobile, and API.
- 15 O
Optimoveoptimove.comOptimove combines customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification to help brands deliver personalized…
- 16 AAprimoaprimo.com
An API-based asset manager for tagged images, video, audio, documents, and more; pricing by request.
- 17 AM
Adobe Marketo Engagebusiness.adobe.comEmail and customer journey automation via web or API; pricing on request.
- 18 L
Listraklistrak.comWeb, API, and extension tools automate email, manage journeys, and score leads; pricing by request.
- 19 OR
Oracle Responsysoracle.comAutomates email through web tools or an API; pricing is available on request.
- 20 SCSAS Customer Intelligence 360developer.sas.com
- 21 CI
Customer.iocustomer.io - 22 SM
Sprinklr Marketing Analyticssprinklr.comMarketing analytics combines owned, paid, and earned data to compare reach, engagement, mentions, sentiment.
- 23 HUHCL Unica Interactproda.hcl-software.com
Selects real-time offers using business rules, AI scores, and live activity across digital and in-person touchpoints.
- 24 OOrttoortto.com
Email automation software for web, with plans from $199 per month and a 14-day trial.
- 25 OC
Optimizely Content Marketing Platformoptimizely.comWeb software organizes content work with assigned tasks, approvals, and calendar views; pricing by request.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Which campaign channels does it support?
Choose a tool that supports the campaign channels you plan to use. Compare channel support before weighing other features.
Can it automate the workflows I need?
Check whether its automation workflows match the steps you want to run. Compare this alongside audience segmentation, which helps organize the audiences campaigns address.
Can I test campaigns and track results?
Look for A/B testing and analytics and reporting if you need to compare campaign versions and review results. Confirm which of these features matter to your process.
Will it fit my apps and devices?
Check the listed platforms and API availability against the apps and devices you already use. A public API can provide a way for other software to connect, but confirm that it supports your intended setup.
What should I check about price and contact limits?
Compare the starting paid price, whether a free plan or trial is offered, and the number of contacts included. A free trial is different from a free plan, so check the terms before choosing.
Questions
What should I look for in campaign management software?
Compare campaign channels, automation workflows, audience segmentation, A/B testing, analytics and reporting, included contacts, price and the platforms you need.
How do I know if a campaign tool will work with my apps?
Check its platform support and whether it has a public API. Confirm that the API or listed platforms cover the connections your setup requires.
Is a free trial the same as a free plan?
No. A free trial provides temporary access; a free plan is an ongoing plan. Check the tool's terms to see which it offers.
What does the signal score mean?
It is a score out of 10 based on published signals: use, public API, documentation depth, open-source code and a free tier to try.
Why compare included contacts?
Contact limits can affect which plan fits your campaign needs. Compare the included-contact figure alongside price and plan terms.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure