Best Conversion Rate Optimization Software in 2026
Updated
In short: Freshsales is ranked #1 of 40 as of 4 October 2026, ahead of Webflow CMS and ConvertFlow. The best-ranked option with a free plan is Webflow CMS. The lowest first paid tier on this page is Freshsales at $0.75/mo.
For teams working to improve visitor journeys, conversion rate optimization software brings together experimentation and funnel analysis capabilities. Omniconvert Explore, Croct, and ConvertFlow lead the ranking, followed by Freshmarketer and Instapage. Compared on experiment workflows and funnel diagnostics, the entries can be considered for how they support testing and identifying points of friction. Included visitors and platform support help frame scope; personalization and a visual editor add other dimensions to weigh. Check free-plan availability and paid-from pricing as well, then compare the listed capabilities with the parts of optimization your team needs to address.
40 conversion rate optimization software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Personalization | |
|---|---|---|---|---|---|---|---|---|
| 1 | Freshsales | 7.4 | RecognisedAPIDocumented | $0.75/mo | Yes | 15 /mo | — | View |
| 2 |  Webflow CMS | 7.4 | RecognisedAPIDocumented | $15/mo | No | — | Yes | View |
| 3 | ConvertFlow | 7.3 | RecognisedAPIDocumented | $2.08/mo | Yes | 25 /mo | Yes | View |
| 4 | Croct | 7.2 | RecognisedAPIDocumented | $100/mo | Yes | 100 /mo | Yes | View |
| 5 | Zoho PageSense | 7.2 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 6 | Omniconvert Explore | 7.1 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 7 | Instapage | 6.7 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 8 | Landingi | 6.7 | RecognisedAPIDocumented | $24/mo | No | 24 /mo | Yes | View |
| 9 | Leadpages | 6.7 | RecognisedAPIDocumented | $99/mo | No | 99 /mo | Yes | View |
| 10 |  Optimizely Configured Commerce | 6.7 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 11 | FigPii | 5.9 | RecognisedAPIDocumented | $149.99/mo | Yes | 149.99 /mo | — | View |
| 12 | FunnelKit | 5.9 | RecognisedAPIDocumented | $8.29/mo | Yes | — | Yes | View |
| 13 | OptiMonk | 5.5 | RecognisedAPIDocumented | — | Yes | 19 /mo | Yes | View |
| 14 | Personyze | 5.5 | RecognisedAPIDocumented | — | Yes | 149 /mo | Yes | View |
| 15 | Poptin | 5.5 | RecognisedAPIDocumented | — | Yes | 25 /mo | Yes | View |
| 16 | HoverSignal | 5.4 | RecognisedAPIDocumented | — | Yes | 19 /mo | Yes | View |
| 17 | Mutiny | 5.4 | RecognisedAPIDocumented | — | Yes | 50 /mo | Yes | View |
| 18 | Optimizely Experimentation | 5.4 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 19 | Poptics | 5.4 | RecognisedAPIDocumented | — | Yes | — | Yes | View |
| 20 | Unbounce | 5.4 | RecognisedAPIDocumented | $22/mo | No | 22 /mo | Yes | View |
| 21 | Funnelytics | 5.3 | RecognisedAPIDocumented | — | Yes | 39 /mo | — | View |
| 22 | Insider One | 5.2 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 23 | OpenText Core Web Optimization | 5.2 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 24 | SitecoreAI Conversion Optimization | 5.1 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 25 | Frosmo | 5.0 | RecognisedAPIDocumented | — | — | — | Yes | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which conversion rate optimization software is ranked first on Inferse?
Freshsales is ranked #1 of 40 with a score of 7.4. Webflow CMS is second and ConvertFlow third.
How many of these have a free plan?
8 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Freshsales has the lowest first paid tier we found: $0.75/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.