Marketing·Standings
Compare Customer Referral Software
Customer referral software helps businesses run programs that encourage customers to refer other people. The choice depends on how the software fits your platforms and what its signal score says.
Use the score out of 10 as one comparison point, then check the API, open-source, and free-tier marks. These marks indicate whether a tool has a public API, open-source code, or a free plan.
- 14 platforms
- 3 with a public API on this page
- 3 with a free tier
- Checked 23 Oct 2026
- 1 G
GrowSurfgrowsurf.comReferral and affiliate software with automated links, rewards and recurring commissions.
- 2 VLViral Loopsviral-loops.com
Referral software with templates for waitlists, giveaways, newsletters and customer referrals.
- 3 MM
Mention Memention-me.comCustomer advocacy and referral marketing software with AI features.
- 4 R
ReferralCandyreferralcandy.comReferralCandy is referral and affiliate program software for ecommerce brands, with both programs managed in one account.
- 5 S
SaaSquatchsaasquatch.comReferral and loyalty software with branded materials and rewards tied to customer actions.
- 6 NNVECTAnvecta.com
AI marketing software that combines customer profiles, predictive segments and campaigns.
- 7 RR
Referral Rockreferralrock.comReferral Rock is software businesses use to launch and run customer referral, brand ambassador, and affiliate programs.
- 8 RF
Referral Factoryreferral-factory.comReferral software to build, track and reward customer, affiliate and partner programs.
- 9 E
Extoleextole.comReferral software for sharing invitations and paying out gift cards, coupons, points or cash.
- 10 TTalkableget.talkable.com
Referral software for ecommerce campaigns with audience targeting and offer tests.
- 11 F
Friendbuyfriendbuy.comCustomer referral, loyalty and influencer software with integrations including Shopify and Klaviyo.
- 12 YRYotpo ReferralsYotpo
Referral software with a free plan.
- 13 B
Buyapowabuyapowa.comReferral software that rewards customers and other advocates for sales, sign-ups and app downloads.
- 14 RRivoRivo
Software with Scale and Plus plans priced at $49 and $499 a month.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Which platforms does it need to run on?
Choose a tool that supports the platforms your team needs. The platform marks cover web, API, iOS, Android, and self-hosted options.
For example, Friendbuy lists web, iOS, Android, and API support. Check the platform marks for the tools you are considering.
Can I try it before paying?
Check whether the tool offers a free plan or a time-limited trial; they are different ways to try a paid product.
GrowSurf lists a free plan and a 14-day trial. ReferralCandy lists a 7-day trial and no free plan.
How can I compare prices?
Compare the listed starting price with the cost details you need before choosing. Some tools show a monthly price, while others say pricing is available on request.
Referral Factory lists a starting price of $200 per month and a 15-day trial. Buyapowa says pricing is on request.
Do I need an API or open-source code?
Check the API and open-source marks if you need programmatic access or want to inspect and change code. An API is a way for software systems to communicate.
Questions
What does customer referral software do?
It is software for running customer referral programs.
How do I compare customer referral software?
Compare the signal score, platform support, API and open-source marks, free-plan availability, trial terms, and pricing details.
Which platforms can customer referral software run on?
The platform marks cover web, API, iOS, Android, and self-hosted options. Check a tool's marks for its supported platforms.
Is there free customer referral software?
Some tools list a free plan. For example, Extole and GrowSurf list free plans; check the individual tool's pricing details.
What is the difference between a free plan and a free trial?
A free plan is a no-cost plan; a free trial gives temporary access. GrowSurf lists both a free plan and a 14-day trial.
How much does customer referral software cost?
Listed prices vary: ReferralCandy starts at $39 per month, while Buyapowa says pricing is on request. Check each tool's pricing details.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure