Marketing·Standings
Software for Customer-to-Customer (C2C) Community Marketing
Businesses use C2C community marketing software to prompt customers to share recommendations, referrals, and other content they create. Choose by the community format you need and the platforms your team uses.
Review each board signal score out of 10 alongside its API, open-source, and free-tier indicators.
- 20 platforms
- 5 with a public API on this page
- 5 with a free tier
- Checked 28 Sept 2026
- 1 SSSocial Snowballsocialsnowball.io
Referral platform from $249 monthly with partner portal, automated payouts and fraud prevention.
- 2 T
Taggboxtaggbox.comA web widget tool that brings social feeds and customer reviews to websites and displays.
- 3 RRefqueuerefqueue.com
Free web referral platform with tracking, rewards and analytics, but no user-content or moderation tools.
- 4 E
EnTribeentribe.comA free platform for collecting, organizing, and publishing creator photos and videos.
- 5 R
RefRefrefref.aiAn open-source referral platform with self-hosted and managed cloud options.
- 6 MM
Mention Memention-me.comA paid web and mobile service that uses AI to help brands encourage customer referrals.
- 7 SSHOUTshoutugc.com
Brand platform for creator campaigns, user-generated material, and performance analytics.
- 8 R
ReferralCandyreferralcandy.comEcommerce referral and affiliate programs managed in one account, with links or codes.
- 9 HLHigher Logic Customer Advocacyhigherlogic.com
A community platform for finding, engaging, and rewarding brand supporters.
- 10 E
Extoleextole.comReferral platform for web, iOS, and Android with fraud checks and multiple payout types.
- 11 SSlapFiveslapfive.com
Customer advocacy platform for recruiting members, managing profiles and running email, SMS or Slack campaigns.
- 12 A
Ambassadorgetambassador.comReferral marketing software for customer programs, available on the web and through an API.
- 13 IInfluitiveinfluitive.com
Customer advocacy platform offering events and private online areas.
- 14 SISkeepers Influencer Marketingskeepers.io
Influencer marketing software with creator discovery, campaign management and performance analytics.
- 15 F
Friendbuyfriendbuy.comMarketing platform for referrals, loyalty, influencers, and ecommerce integrations.
- 16 DDuelduel.tech
A web and API service for advocate challenges, rewards and performance dashboards.
- 17 HHYVEhyvespace.com
A customer marketing platform for recruiting advocates and tracking community activity.
- 18 OAOdore Advocacyodore.com
- 19 GGatsbygatsby.ai
Social community platform with user-generated content campaigns.
- 20 BPBazaarvoice Product Sentiment Insights APIbazaarvoice.com
An API that detects emotions and sentiment about specific product features.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Where should the software work?
Identify the locations where your team and customers must access the product. This board lists web, API, iOS, Android, browser extension, and self-hosted options.
An API allows information exchange with other applications. Confirm that a product's supported platforms fit your setup before weighing other features.
What kind of community do I need?
Choose according to the customer activity you want to enable. Entries are compared on community type, member limits, user-generated content campaigns, referral tracking, and rewards programs.
Favor tools that fit your participation, referral, and reward plans instead of assuming every product handles these activities alike.
How will I manage and measure the community?
Review moderation capabilities together with analytics and reporting to understand how each product handles oversight and measurement.
Focus on practical details for your team, including member limits and whether the available reports cover your requirements.
How can I compare plans and costs?
Look for the applicable offer: free plan, free trial, or paid starting price. Because these options differ, verify which one a product provides before setting a budget.
Gatsby shows a starting price of $199 per month on annual billing and includes a 30-day trial. Bazaarvoice Product Sentiment Insights API gives no public amount and directs buyers to request pricing.
Questions
What does C2C community marketing software do?
It supports customer-to-customer marketing, such as customer communities, referrals, rewards, and user-generated content campaigns.
How do I compare C2C community marketing tools?
Evaluate community type, member limits, campaigns, referral tracking, rewards, moderation, analytics, platform coverage, and pricing.
Does C2C community marketing software have a free plan?
The board indicates whether each product offers a free plan. Since a free plan and a free trial are different, review both indicators and the pricing information.
Can C2C community marketing software connect to my apps?
Review the listed platforms and API indicator. An API enables information exchange between software and other applications.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure