Best Demand Side Platform in 2026
Updated
In short: Amazon Marketing Cloud is ranked #1 of 16 as of 4 October 2026, ahead of Adobe Advertising Creative and illumin.
Demand-side platforms support digital advertising teams in buying and targeting media across available inventory. Compare ad channels and inventory access to see where campaigns can run, then examine targeting options, buying model and attribution reporting for how campaigns are configured and assessed. Supported regions help establish geographic fit, while free plans and paid-from pricing show the listed cost considerations. Amazon Marketing Cloud, Adobe Advertising Creative and illumin lead the rankings, followed by Nexxen DSP and Adform DSP. These comparison points help you focus on the capabilities that match your campaign needs, buying approach and operating regions.
16 demand side platform ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Buying model | |
|---|---|---|---|---|---|---|---|---|
| 1 |  Amazon Marketing Cloud | 7.3 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 2 | Adobe Advertising Creative | 6.8 | RecognisedAPIDocumented | — | No | — | — | View |
| 3 | illumin | 5.3 | RecognisedAPIDocumented | — | — | — | both | View |
| 4 | Nexxen DSP | 5.3 | RecognisedAPIDocumented | — | — | — | both | View |
| 5 | Adform DSP | 5.2 | RecognisedAPIDocumented | — | — | — | both | View |
| 6 | Moloco Ads | 5.2 | RecognisedAPIDocumented | — | — | — | both | View |
| 7 | rtb.com | 5.1 | RecognisedAPIDocumented | — | — | — | self_serve | View |
| 8 | Infillion DSP | 5.0 | RecognisedAPIDocumented | — | No | — | managed | View |
| 9 | Simpli.fi | 5.0 | RecognisedAPIDocumented | — | No | — | — | View |
| 10 | Adtelligent | 4.9 | RecognisedAPIDocumented | — | — | — | — | View |
| 11 | Basis DSP | 4.9 | RecognisedAPIDocumented | — | — | — | — | View |
| 12 |  The Trade Desk | 4.9 | RecognisedAPIDocumented | — | — | — | — | View |
| 13 | Criteo Commerce Growth | 4.8 | RecognisedAPIDocumented | — | No | — | — | View |
| 14 | StackAdapt | 4.8 | RecognisedAPIDocumented | — | No | — | — | View |
| 15 | Viant DSP | 4.8 | RecognisedAPIDocumented | — | No | — | — | View |
| 16 | Yahoo DSP | 4.6 | RecognisedAPIDocumented | — | — | — | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which demand side platform is ranked first on Inferse?
Amazon Marketing Cloud is ranked #1 of 16 with a score of 7.3. Adobe Advertising Creative is second and illumin third.
How many of these have a free plan?
1 of the 16 on this page publish a free plan on their own pricing pages.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.