Best Email Marketing Analytics Software in 2026
Updated
In short: Windsor.ai is ranked #1 of 48 as of 4 October 2026, ahead of AnyTrack and Bird Analytics. The best-ranked option with a free plan is AnyTrack. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Email marketing analytics tools help you connect campaign activity with the outcomes you want to understand. Compared on attribution models, campaign comparison, connected platforms, ecommerce tracking, revenue tracking, and optimization insights, the entries offer several angles for reviewing performance. Historical data and free-plan availability add context, while paid-from pricing can help with budget comparisons. Bird Analytics, OptiKratos Email, and Windsor.ai lead the displayed order, with AnyTrack and Dreamdata among the next entries. As you browse, focus on the data sources you need to bring together and the ways you assess campaign results; those priorities can make the comparison more useful for your reporting workflow.
48 email marketing analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Historical data | |
|---|---|---|---|---|---|---|---|---|
| 1 | Windsor.ai | 7.4 | RecognisedAPIDocumented | $1.58/mo | Yes | 19 /mo | 120 months | View |
| 2 | AnyTrack | 7.3 | RecognisedAPIDocumented | $100/mo | Yes | 100 /mo | — | View |
| 3 | Bird Analytics | 7.3 | RecognisedAPIDocumented | — | Yes | 15 /mo | 1 months | View |
| 4 | OptiKratos Email | 7.3 | RecognisedAPIDocumented | $41/mo | Yes | — | — | View |
| 5 |  Visisto | 7.3 | RecognisedAPIDocumented | £49/mo | Yes | — | — | View |
| 6 |  Amazon Marketing Cloud | 7.2 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 7 | Dreamdata | 7.2 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 8 |  Factors.ai | 7.2 | RecognisedAPIDocumented | $0.50/mo | No | 199 /mo | — | View |
| 9 |  Singular | 7.2 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 10 |  TrueSend | 7.2 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 11 |  Wicked Reports | 6.7 | RecognisedAPIDocumented | $499/mo | No | 499 /mo | — | View |
| 12 | HockeyStack | 6.6 | RecognisedAPIDocumented | $1,400/mo | No | 1,400 /mo | — | View |
| 13 | Litmus | 6.6 | RecognisedAPIDocumented | $99/mo | No | — | — | View |
| 14 | Northbeam | 6.6 | RecognisedAPIDocumented | — | No | — | — | View |
| 15 | Whatagraph | 6.6 | RecognisedAPIDocumented | — | No | — | 24 months | View |
| 16 | Sendlens | 5.9 | RecognisedAPIDocumented | €29/mo | Yes | — | — | View |
| 17 | Advanza | 5.8 | RecognisedAPIDocumented | $69/mo | Yes | 69 /mo | — | View |
| 18 |  Mailmunch | 5.8 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 19 | Triple Whale | 5.8 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 20 | SegmentFlow.ai | 5.7 | RecognisedAPIDocumented | $19/mo | Yes | — | — | View |
| 21 | Bluey Email | 5.5 | RecognisedAPIDocumented | — | Yes | 7 /mo | — | View |
| 22 | Adobe Marketo Engage | 5.4 | RecognisedAPIDocumented | — | No | — | — | View |
| 23 |  MailCharts | 5.4 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 24 | Daasity | 5.3 | RecognisedAPIDocumented | $499/mo | No | 1,499 /mo | — | View |
| 25 |  Salesforce Account Engagement | 5.3 | RecognisedAPIDocumented | $1,250/mo | No | 10,000 /mo | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which email marketing analytics software is ranked first on Inferse?
Windsor.ai is ranked #1 of 48 with a score of 7.4. AnyTrack is second and Bird Analytics third.
How many of these have a free plan?
12 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.