Analytics & Data·Standings
Compare Funnel Analytics Software
Funnel analytics tools show where people move through a set of steps and where they stop; the choice depends on how well a tool fits your funnel and the data you need to keep or export.
Compare funnel type, limits, data retention, identity resolution, export options, and deployment. The signal score is out of 10; the API, open-source, and free-tier marks show whether a public API, open-source code, or a free plan is listed.
- 27 platforms
- 11 with a public API on this page
- 19 with a free tier
- Checked 10 Oct 2026
- 1 C
Countlycountly.comCountly is a first-party product analytics and customer engagement platform that captures, analyzes and acts on behavioral data across digital products.
- 2 H
Heapheap.ioAnalyzes product activity on Android, iOS, macOS, web, and API; free plan and trial.
- 3 P
PostHogposthog.comTracks events on web, mobile, desktop, API, and self-hosted platforms; free plan.
- 4 C
Contentsquarecontentsquare.comContentsquare is an experience-intelligence SaaS platform that analyzes behavior across websites, mobile apps and other digital channels.
- 5 A
Amplitudeamplitude.comAmplitude is a unified AI analytics platform for understanding user behavior, testing experiences, activating audiences and improving digital products.
- 6 M
Mixpanelmixpanel.comMixpanel is an event-based product and digital analytics platform for understanding user behavior, conversion, retention and growth.
- 7 M
Matomomatomo.org - 8 AA
Adobe Analyticsbusiness.adobe.comAdobe Analytics collects and analyzes website, mobile-app and product-interaction data for reporting and decision making.
- 9 GA
Google Analyticsmarketingplatform.google.com - 10 F
Fullstoryfullstory.comRecords web and mobile sessions, detects rage clicks, and offers mobile capture; free plan.
- 11 PA
Pendo Analyticspendo.ioPendo Analytics tracks behavior in web and mobile applications to explain engagement, retention, journeys and feature adoption.
- 12 K
KISSmetricskissmetrics.ioTracks events through an API; free plan, with paid plans from $79 monthly.
- 13 UUXCamuxcam.com
App and web analytics records sessions, shows click heatmaps, detects rage clicks, and has a free plan.
- 14 S
Smartlooksmartlook.comSmartlook combines session recordings with event based analytics for websites and mobile apps.
- 15 HA
HUAWEI Analytics Kitdeveloper.huawei.comFree behavior analytics for Android, iOS, macOS, web, and Huawei platforms with custom events.
- 16 SI
stratif.iostratif.ioOpen-source warehouse analytics queries supported databases for funnels, retention, paths, profiles, and SQL views.
- 17 P
Pugpug.shProduct analytics tracks funnels, retention, flows, segments, and profiles on web, mobile, API, or self-hosted setups.
- 18 AC
Adobe Customer Journey Analyticsbusiness.adobe.comUnifies customer activity by channel, device, and time; paid service with a trial.
- 19 UUserpilotuserpilot.com
Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behaviour, and act on it without writing code.
- 20 F
Falorbfalorb.comFree open-source analytics for multiple sites, with profiles, funnels, journeys, cohorts, and alerts.
- 21 H
Heatmapheatmap.comPaid web analytics with API and extension access, session recordings, and rage-click detection.
- 22 W
Wooprawoopra.comAPI event tracking starts at $999 monthly and includes a 30-day trial without a free plan.
- 23 PP
Piwik PRO Consent Managerpiwik.proConsent management for web and API use; paid plans from €36 monthly with a 30-day trial.
- 24 IAIntempt Analyticsintempt.com
- 25 FA
Firebase Analyticsfirebase.google.com
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How to choose
Which funnel type does it support?
Choose a tool whose funnel type matches the steps you want to follow.
Compare the listed funnel type and funnels-per-project limit with the work you need to do.
How long does it keep data, and can I export it?
Check data retention and export options before choosing a tool.
Retention describes how long data is kept; export tells you whether you can take data out for use elsewhere.
Can it recognize people across their activity?
Compare identity resolution if you need activity connected to the same person.
The board includes identity resolution as a comparison field, so check how that capability is represented for the tool you are considering.
Where does it run, and does it have an API?
Choose a deployment that fits the platforms you use.
The available platform labels include web, Android, iOS, self-hosted, and extension, as well as API. A public API can let other software connect to the tool; check the API mark and the platform details.
Can I try it for free, and what does it cost?
Check whether the tool has a free plan or trial, then compare its paid starting price.
A free plan and a free trial are different: a trial offers temporary access, while a free plan is a no-cost option. Pricing may be available on request.
Questions
What is funnel analytics software?
It helps you examine how people move through a set of steps and where they stop.
What should I compare when choosing funnel analytics software?
Compare funnel type, funnels per project, data retention, identity resolution, export options, deployment, and pricing.
Does funnel analytics software have a free plan?
Free-plan availability varies. Check the free-plan mark; a free trial is a separate offer.
What does the API mark mean?
It indicates whether a public API is listed. An API is a way for other software to connect to a tool.
What does the signal score mean?
It is a score out of 10 based on published information about usage, API access, documentation, open-source code, and a free tier.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure