Best Marketing Attribution Software in 2026
Updated
In short: Singular is ranked #1 of 33 as of 3 October 2026, ahead of Kochava and Dreamdata. The best-ranked option with a free plan is Dreamdata. The lowest first paid tier on this page is Airbridge at $40/mo.
Understanding how marketing activity relates to customer journeys and revenue means deciding what kinds of credit and data matter to your team. Compare attribution models and multi-touch attribution with the journey window, offline data attribution, and revenue attribution criteria. Data retention and data warehouse export add further dimensions to consider. The list also includes free-plan availability and paid-from pricing, letting you weigh those details alongside measurement capabilities. Singular, Kochava, and Dreamdata lead the entries shown, with Airbridge and Wicked Reports next. Use the listed criteria to focus your comparison on the attribution questions and data handling needs you have.
33 marketing attribution software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Multi-touch attribution | |
|---|---|---|---|---|---|---|---|---|
| 1 |  Singular | 8.8 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 2 | Kochava | 8.7 | RecognisedAPIDocumented | $500/mo | Yes | 500 /mo | Yes | View |
| 3 | Dreamdata | 8.6 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 4 | Airbridge | 8.0 | RecognisedAPIDocumented | $40/mo | No | 40 /mo | Yes | View |
| 5 |  Wicked Reports | 7.9 | RecognisedAPIDocumented | $499/mo | No | 499 /mo | Yes | View |
| 6 |  Tenjin | 7.4 | RecognisedAPIDocumented | $166.67/mo | Yes | 200 /mo | No | View |
| 7 | Zobrx | 7.2 | RecognisedAPIDocumented | $79/mo | Yes | 79 /mo | Yes | View |
| 8 |  Branch Universal Ads | 7.2 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 9 | Northbeam | 6.9 | RecognisedAPIDocumented | — | No | — | — | View |
| 10 | HockeyStack | 6.9 | RecognisedAPIDocumented | $1,400/mo | No | 1,400 /mo | — | View |
| 11 | SegmentStream | 6.6 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 12 | CaliberMind | 6.3 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 13 | Rockerbox | 6.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 14 | Attribution | 5.9 | RecognisedAPIDocumented | — | — | 199 /mo | — | View |
| 15 | SegMetrics | 5.9 | RecognisedAPIDocumented | — | No | 57 /mo | Yes | View |
| 16 | ObserviX Attribution | 5.9 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 17 | Full Circle Insights | 5.9 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 18 |  ThoughtMetric | 5.8 | RecognisedAPIDocumented | — | No | 99 /mo | — | View |
| 19 |  LeadsRx | 5.8 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 20 | Rampmetrics | 5.6 | RecognisedAPIDocumented | — | No | 500 /mo | Yes | View |
| 21 | Motiv | 5.6 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 22 | AdWyse | 5.6 | RecognisedAPIDocumented | — | Yes | 99.99 /mo | Yes | View |
| 23 | Factors.ai | 5.5 | RecognisedAPIDocumented | $199/mo | — | — | — | View |
| 24 | Open Attribution | 5.5 | RecognisedAPIDocumented | — | Yes | — | Yes | View |
| 25 | MarinOne | 5.4 | RecognisedAPIDocumented | — | No | 500 /mo | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing attribution software is ranked first on Inferse?
Singular is ranked #1 of 33 with a score of 8.8. Kochava is second and Dreamdata third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Airbridge has the lowest first paid tier we found: $40/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.