Marketing·Standings

Marketing Budget Management Software

Marketing budget management software helps teams plan budgets, assign campaign funds and track spending. Compare budget planning and campaign allocation tools, then check forecasting, approvals and ERP connections.

The board shows a signal score out of 10, plus marks for a public API, open-source code and a free tier. Compare those signals with the platforms and pricing details that matter to your setup.

  • 19 platforms
  • 5 with a public API on this page
  • 1 with a free tier
  • Checked 4 Oct 2026
  1. 1
    WA
    Workday Adaptive Planningworkday.com

    Budget planning software for web, phones, tablets, and computers.

    6.3 APIOpenFree —
  2. 2
    S
    Screendragonscreendragon.com

    Screendragon is an AI-powered work-management and workflow-orchestration platform for enterprise marketing teams and agencies.

    5.9 APIOpenFree From $20/mo
  3. 3
    RM
    Revup Marketingrevup.marketing

    Marketing finance software for budget management, planning, and measuring business value.

    5.9 APIOpenFree Free tier · from $39/mo
  4. 4
    A
    Anaplananaplan.com

    Planning software for marketing budgets, forecasts, and what-if scenarios.

    5.5 APIOpenFree —
  5. 5
    AC
    Adobe Campaignbusiness.adobe.com

    Email marketing software for automating campaigns and customer journeys.

    5.5 APIOpenFree —
  6. 6
    A
    Aprimoaprimo.com

    Marketing asset software for organizing images, video, documents, and other files.

    5.5 APIOpenFree —
  7. 7
    B
    Budgeetrybudgee.com

    Web software for planning marketing spend and tracking actuals against budgets in real time.

    5.4 APIOpenFree From $25/mo
  8. 8
    EB
    Etropo Budget Buddyetropo.com

    Marketing budget software for planning, tracking actuals, and comparing budget versions.

    5.4 APIOpenFree From $299/yr
  9. 9
    B
    Brandsystemsbrandsystems.com

    Cloud software for marketing budgets, campaign workflows, and creative assets.

    5.2 APIOpenFree —
  10. 10
    C
    Compascompas-cloud.com

    Web software for marketing budgets and forecasts.

    5.2 APIOpenFree —
  11. 11
    P
    Planfulplanful.com

    Budget planning software for setting targets and tracking spending.

    5.1 APIOpenFree —
  12. 12
    U
    Uptempouptempo.io

    Marketing software for planning campaigns, managing budgets, and tracking spend against actuals.

    5.1 APIOpenFree —
  13. 13
    M
    Marmindmarmind.com

    Marketing planning software with an interactive calendar for campaign activities.

    4.9 APIOpenFree —
  14. 14
    ZM
    Zoho Marketing Pluszoho.com

    Web-based marketing suite with email automation; starts at $25 per month billed annually.

    4.9 APIOpenFree From $30/mo
  15. 15
    C
    Camphousecamphouse.io

    Web software for marketing budgets, campaign allocation, spend tracking, and forecasting.

    4.7 APIOpenFree —
  16. 16
    B
    BudgetReliobudgetrelio.com

    Web software for marketing budget planning and spend tracking, from $15 per month.

    4.3 APIOpenFree From $15/mo
  17. 17
    R
    RxSpendrxspend.app

    Web software for planning marketing budgets, allocating campaigns, and tracking spend.

    4.3 APIOpenFree €39 one-time
  18. 18
    VL
    Vya Local Marketing Budget Managementvyasystems.com

    Web software for planning local marketing budgets, allocating campaigns, and tracking spend.

    4.1 APIOpenFree —
  19. 19
    P
    PennyPlannerpennyplanner.io

    Web software for marketing budget planning, spend tracking, and approvals.

    4.0 APIOpenFree —

Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

How should I compare budget planning and forecasting?

Compare budget planning with financial forecasting to see whether a tool fits both setting budgets and projecting future spending.

Check how campaign allocation works alongside those features so the budget can be organized around the campaigns you need to manage.

How can I track marketing spend?

Look for spend tracking that matches how you need to monitor marketing costs.

Compare spend tracking with campaign allocation and financial forecasting; these are separate capabilities on the board.

Does it support approval workflows?

Check for approval workflows if budgets or campaign spending need review before approval.

Compare how approvals fit with budget planning and campaign allocation.

Will it connect to my ERP and run on my platform?

Check the ERP integrations information against the systems your team needs to connect.

The listed platform options include web, API, iOS, Android, Windows and self-hosted. Confirm the option you need for a specific tool.

Can I try it before paying?

Compare the free-plan and free-trial details separately: a trial is not the same as a free plan.

Paid pricing may be shown as a starting monthly price or as pricing on request, so check the listed terms before comparing costs.

Questions

What does marketing budget management software do?

It helps with marketing budget planning, campaign allocation and spend tracking. Compare tools for forecasting, approval workflows and ERP integrations too.

What features should I compare in marketing budget software?

Compare budget planning, campaign allocation, spend tracking, financial forecasting, approval workflows and ERP integrations.

Does marketing budget management software have a free plan?

The board marks whether a free plan is available. Check that separately from a free trial, which offers a different way to try paid software.

What platforms does marketing budget software run on?

The board lists web, API, iOS, Android, Windows and self-hosted options. Check the platform details for the tool you are considering.

How is marketing budget management software scored?

The signal score out of 10 reflects published information on usage, a public API, documentation depth, open-source code and a free tier.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure