Best Marketing Performance Management Software in 2026
Updated
In short: Google Meridian is ranked #1 of 23 as of 5 October 2026, ahead of Robyn and Fintastic. The best-ranked option with a free plan is Revup Marketing. The lowest first paid tier on this page is Etropo Budget Buddy at $24.92/mo.
Marketing performance management tools help teams plan spend, forecast outcomes, and assess marketing returns. Compare Google Meridian, Robyn, and LiftLab on budget planning, forecasting, ROI reporting, and scenario planning. Approval workflows may matter when plans need review, while currency support and planning horizon give further context for evaluating fit with your team's planning process. Look at free-plan availability and paid-from pricing alongside those capabilities. These criteria offer a practical way to weigh how each option supports budget decisions and performance evaluation for your marketing work.
23 marketing performance management software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Marketing Performance Management Software, one module each. A lit port is something its maker publishes; 8 of the 23 on this page have a public API.
- 01 Google Meridian API yesOSS not on recordFREE yesDOCS 7.4Free
- 02 Robyn API yesOSS not on recordFREE not on recordDOCS 7.0
- 03 Fintastic API yesOSS not on recordFREE not on recordDOCS 6.9
- 04 LiftLab API yesOSS not on recordFREE not on recordDOCS 6.9
- 05 Planful API yesOSS not on recordFREE not on recordDOCS 6.9
- 06 Etropo Budget Buddy API yesOSS not on recordFREE not on recordDOCS 6.8$24.92/mo
- 07 Keen API yesOSS not on recordFREE not on recordDOCS 6.8
- 08 Aprimo API yesOSS not on recordFREE not on recordDOCS 6.7
- 09 Revup Marketing API not on recordOSS not on recordFREE yesDOCS 6.0$39/mo
- 10 Revlo Marketing API not on recordOSS not on recordFREE not on recordDOCS 5.6
- 11 Cassandra API not on recordOSS not on recordFREE not on recordDOCS 5.4€2,700/mo
- 12 Sellforte API not on recordOSS not on recordFREE not on recordDOCS 5.4$1,900/mo
- 13 Paramark API not on recordOSS not on recordFREE not on recordDOCS 5.3$8333.33/mo
- 14 Uptempo API not on recordOSS not on recordFREE not on recordDOCS 5.3
- 15 Adobe Customer Journey Analytics API not on recordOSS not on recordFREE not on recordDOCS 5.2
- 16 Brandsystems API not on recordOSS not on recordFREE not on recordDOCS 5.1
- 17 Budgee API not on recordOSS not on recordFREE not on recordDOCS 5.1$25/mo
- 18 Compas API not on recordOSS not on recordFREE not on recordDOCS 5.1
- 19 Marmind API not on recordOSS not on recordFREE not on recordDOCS 5.1
- 20 Measured API not on recordOSS not on recordFREE not on recordDOCS 5.1
- 21 PYXIS Planning API not on recordOSS not on recordFREE not on recordDOCS 5.1
- 22 rex by AureliaX API not on recordOSS not on recordFREE not on recordDOCS 5.1
- 23 PyMC-Marketing API not on recordOSS not on recordFREE not on recordDOCS 4.8
Compare all 23 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Budget planning | Forecasting |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Meridian | 7.4 | Free plan | Free | Yes | — | Yes | Yes |
| 2 | Robyn | 7.0 | No | — | Yes | — | Yes | Yes |
| 3 | Fintastic | 6.9 | No | — | — | — | — | — |
| 4 | LiftLab | 6.9 | No | — | — | — | Yes | Yes |
| 5 | Planful | 6.9 | No | — | — | — | — | Yes |
| 6 | Etropo Budget Buddy | 6.8 | No | $24.92/mo | No | 89 /mo | Yes | Yes |
| 7 | Keen | 6.8 | No | — | No | — | Yes | Yes |
| 8 | Aprimo | 6.7 | No | — | No | — | — | — |
| 9 | Revup Marketing | 6.0 | Free plan | $39/mo | Yes | — | Yes | — |
| 10 | Revlo Marketing | 5.6 | No | — | — | — | Yes | Yes |
| 11 | Cassandra | 5.4 | No | €2,700/mo | No | — | Yes | Yes |
| 12 | Sellforte | 5.4 | No | $1,900/mo | No | 1,900 /mo | Yes | Yes |
| 13 | Paramark | 5.3 | No | $8333.33/mo | No | — | Yes | Yes |
| 14 | Uptempo | 5.3 | No | — | No | — | — | — |
| 15 | Adobe Customer Journey Analytics | 5.2 | No | — | No | — | Yes | Yes |
| 16 | Brandsystems | 5.1 | No | — | — | — | Yes | — |
| 17 | Budgee | 5.1 | No | $25/mo | No | 25 /mo | Yes | Yes |
| 18 | Compas | 5.1 | No | — | No | — | — | Yes |
| 19 | Marmind | 5.1 | No | — | No | — | — | — |
| 20 | Measured | 5.1 | No | — | — | — | Yes | Yes |
| 21 | PYXIS Planning | 5.1 | No | — | — | — | Yes | Yes |
| 22 | rex by AureliaX | 5.1 | No | — | — | — | Yes | Yes |
| 23 | PyMC-Marketing | 4.8 | No | — | Yes | — | — | — |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which marketing performance management software is ranked first on Inferse?
Google Meridian is ranked #1 of 23 with a score of 7.4. Robyn is second and Fintastic third.
How many of these have a free plan?
2 of the 23 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Etropo Budget Buddy has the lowest first paid tier we found: $24.92/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it.