Best Pop-Up Builder Software in 2026
Updated
In short: ConvertFlow is ranked #1 of 29 as of 3 October 2026, ahead of Smush and Promolayer. The best-ranked option with a free plan is BDOW!. The lowest first paid tier on this page is Common Ninja Form Builder at $2/mo.
Pop-up builders help create on-site campaigns, from lead capture forms to other visitor prompts. ConvertFlow, Promolayer, and OptiMonk head the ranked entries. Compare campaign formats and trigger types to understand the ways campaigns can appear, then consider audience targeting and geo-targeting when deciding who should see them. Lead capture forms and A/B testing are relevant criteria for collection and experimentation; custom CSS offers another point to weigh if styling control matters. Free plans and paid-from pricing add context on access and cost. The ranking provides an order to scan, while the listed features help you assess which tools match your campaign goals.
29 pop-up builder software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Campaign formats | |
|---|---|---|---|---|---|---|---|---|
| 1 | ConvertFlow | 7.4 | RecognisedAPIDocumented | $2.08/mo | Yes | 25 /mo | — | View |
| 2 | Smush | 7.2 | RecognisedAPIDocumented | — | Yes | — | pop-ups, slide-ins, embeds, widgets, after-post opt-ins, social sharing bars | View |
| 3 | Promolayer | 6.0 | RecognisedAPIDocumented | ¥2,083/mo | Yes | 20.83 /mo | lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embed | View |
| 4 | Adoric | 5.9 | RecognisedAPIDocumented | $100/mo | Yes | 100 /mo | — | View |
| 5 |  BDOW! | 5.9 | RecognisedAPIDocumented | $19/mo | Yes | — | pop-ups, smart bars, click triggers, social proof, inline forms, scroll boxes, welcome mats, embeds, full-page takeovers | View |
| 6 | Common Ninja Form Builder | 5.9 | RecognisedAPIDocumented | $2/mo | Yes | — | modal, banner, slide-in, fullscreen, lightbox | View |
| 7 |  Icegram Engage | 5.9 | RecognisedAPIDocumented | $8.25/mo | Yes | — | Popup, floating action bar, toast notification, messenger, full-screen overlay, inline block, tab, sidebar, interstitial, ribbon, sticky, badge | View |
| 8 |  Popup Builder | 5.9 | RecognisedAPIDocumented | $4.16/mo | Yes | — | image popup, HTML popup, Facebook popup, subscription popup, PDF popup, contact form popup, countdown popup, iframe popup, video popup, registration popup, social popup, yes/no buttons popup | View |
| 9 |  Popup Maker | 5.9 | RecognisedAPIDocumented | $4.95/mo | Yes | — | popups, overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, opt-in forms | View |
| 10 | Popupsmart | 5.9 | RecognisedAPIDocumented | $2.71/mo | Yes | — | — | View |
| 11 |  GrooveJar | 5.7 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 12 |  LightPopup | 5.6 | RecognisedAPIDocumented | — | Yes | — | popup | View |
| 13 | Appocalypsis | 5.5 | RecognisedAPIDocumented | — | Yes | — | pop-ups, banners, modals, slide-ins, footer bars, top bars, inline widgets, full-page widgets, half-page widgets | View |
| 14 | Convertful | 5.4 | RecognisedAPIDocumented | $7/mo | No | 7 /mo | Pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttons | View |
| 15 | Getsitecontrol | 5.4 | RecognisedAPIDocumented | — | Yes | 19 /mo | — | View |
| 16 | Hello Bar | 5.4 | RecognisedAPIDocumented | — | Yes | 39 /mo | — | View |
| 17 | OptiMonk | 5.4 | RecognisedAPIDocumented | — | Yes | 19 /mo | — | View |
| 18 | Picreel | 5.4 | RecognisedAPIDocumented | — | Yes | 9.99 /mo | — | View |
| 19 | Poptin | 5.4 | RecognisedAPIDocumented | — | Yes | 25 /mo | — | View |
| 20 | Claspo | 5.3 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 21 |  Personizely | 5.3 | RecognisedAPIDocumented | $39/mo | No | 39 /mo | — | View |
| 22 |  PopupForge | 5.0 | RecognisedAPIDocumented | — | — | — | popup, modal | View |
| 23 |  Wheel of Popups | 5.0 | RecognisedAPIDocumented | — | No | 29 /mo | Website popups, spin-to-win wheels, landing pages, embed widgets, trade-show promotions, countdown bars | View |
| 24 |  Wheelio | 5.0 | RecognisedAPIDocumented | — | No | 14.92 /mo | gamified pop-up, wheel-of-fortune, slot machine, scratch card, pull-out tab, notification popup | View |
| 25 |  Magento 2 Newsletter Popup | 4.9 | RecognisedAPIDocumented | — | No | — | Newsletter popups | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which pop-up builder software is ranked first on Inferse?
ConvertFlow is ranked #1 of 29 with a score of 7.4. Smush is second and Promolayer third.
How many of these have a free plan?
7 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Common Ninja Form Builder has the lowest first paid tier we found: $2/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.