Best Salon Marketing Software in 2026
Updated
In short: FollowThrough is ranked #1 of 42 as of 8 October 2026, ahead of Cleomitra and Meevo. The best-ranked option with a free plan is WellnessLiving. The lowest first paid tier on this page is Barberly at $9/mo.
Keeping salon outreach connected to client relationships means weighing both communication channels and the work behind each campaign. Compare campaign automation and client segmentation with email and SMS campaigns to see which outreach needs are covered. Booking integration can matter when promotions intersect with appointments, while loyalty tools add another dimension to client engagement. FollowThrough, Cleomitra, and Simple Salon are among the options shown, along with SalonIQ. Free-plan availability and paid-from pricing provide additional comparison points. Consider which channels your salon uses and how it organizes client groups, then assess the listed capabilities against those routines.
42 salon marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Salon Marketing Software, one module each. A lit port is something its maker publishes; 8 of the 25 on this page have a public API.
- 01 FollowThrough API yesOSS not on recordFREE yesDOCS 7.3$29/mo
- 02 Cleomitra API yesOSS not on recordFREE not on recordDOCS 6.8₹999/mo
- 03 Meevo API yesOSS not on recordFREE not on recordDOCS 6.8
- 04 Phorest API yesOSS not on recordFREE not on recordDOCS 6.8
- 05 BarberShift API yesOSS not on recordFREE not on recordDOCS 6.7$49/mo
- 06 Bella Booking API yesOSS not on recordFREE not on recordDOCS 6.7$25/mo
- 07 Simple Salon API yesOSS not on recordFREE not on recordDOCS 6.7$20/mo
- 08 SalonIQ API yesOSS not on recordFREE not on recordDOCS 6.6£47/mo
- 09 WellnessLiving API not on recordOSS not on recordFREE yesDOCS 6.0$35/mo
- 10 Belliata API not on recordOSS not on recordFREE yesDOCS 5.9$20/mo
- 11 SalonApp API not on recordOSS not on recordFREE yesDOCS 5.9$39/mo
- 12 Salonist API not on recordOSS not on recordFREE yesDOCS 5.9$59/mo
- 13 Tersavia API not on recordOSS not on recordFREE yesDOCS 5.9$30/mo
- 14 Demandforce API not on recordOSS not on recordFREE not on recordDOCS 5.5
- 15 Lumidara API not on recordOSS not on recordFREE not on recordDOCS 5.5$10/mo
- 16 Beauty Pro API not on recordOSS not on recordFREE not on recordDOCS 5.4€20.83/mo
- 17 DaySmart Salon API not on recordOSS not on recordFREE not on recordDOCS 5.4$29/mo
- 18 GlossGenius API not on recordOSS not on recordFREE not on recordDOCS 5.4$28/mo
- 19 Kitomba API not on recordOSS not on recordFREE not on recordDOCS 5.4
- 20 REACH.ai API not on recordOSS not on recordFREE not on recordDOCS 5.4$199/mo
- 21 Vanopa API not on recordOSS not on recordFREE not on recordDOCS 5.4$49/mo
- 22 Barberly API not on recordOSS not on recordFREE not on recordDOCS 5.3$9/mo
- 23 Beu API not on recordOSS not on recordFREE not on recordDOCS 5.3£20.75/mo
- 24 Boulevard API not on recordOSS not on recordFREE not on recordDOCS 5.3$140,176/mo
- 25 Fresha API not on recordOSS not on recordFREE not on recordDOCS 5.3
Compare all 25 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Booking integration | SMS campaigns |
|---|---|---|---|---|---|---|---|---|
| 1 | FollowThrough | 7.3 | Free plan | $29/mo | Yes | 29 /mo | Yes | Yes |
| 2 | Cleomitra | 6.8 | No | ₹999/mo | No | — | Yes | Yes |
| 3 | Meevo | 6.8 | No | — | No | — | — | — |
| 4 | Phorest | 6.8 | No | — | No | — | — | — |
| 5 | BarberShift | 6.7 | No | $49/mo | No | 49 /mo | — | — |
| 6 | Bella Booking | 6.7 | No | $25/mo | No | 25 /mo | — | — |
| 7 | Simple Salon | 6.7 | No | $20/mo | No | — | Yes | Yes |
| 8 | SalonIQ | 6.6 | No | £47/mo | No | — | — | — |
| 9 | WellnessLiving | 6.0 | Free plan | $35/mo | No | 62 /mo | — | — |
| 10 | Belliata | 5.9 | Free plan | $20/mo | Yes | — | Yes | Yes |
| 11 | SalonApp | 5.9 | Free plan | $39/mo | Yes | 39 /mo | — | — |
| 12 | Salonist | 5.9 | Free plan | $59/mo | Yes | — | — | — |
| 13 | Tersavia | 5.9 | Free plan | $30/mo | Yes | 9 /mo | — | — |
| 14 | Demandforce | 5.5 | No | — | — | — | Yes | Yes |
| 15 | Lumidara | 5.5 | No | $10/mo | Yes | 10 /mo | Yes | Yes |
| 16 | Beauty Pro | 5.4 | No | €20.83/mo | No | — | Yes | Yes |
| 17 | DaySmart Salon | 5.4 | No | $29/mo | No | 29 /mo | — | — |
| 18 | GlossGenius | 5.4 | No | $28/mo | No | 24 /mo | — | — |
| 19 | Kitomba | 5.4 | No | — | No | — | — | — |
| 20 | REACH.ai | 5.4 | No | $199/mo | No | 199 /mo | Yes | Yes |
| 21 | Vanopa | 5.4 | No | $49/mo | No | 49 /mo | Yes | Yes |
| 22 | Barberly | 5.3 | No | $9/mo | No | 9 /mo | Yes | Yes |
| 23 | Beu | 5.3 | No | £20.75/mo | No | — | Yes | Yes |
| 24 | Boulevard | 5.3 | No | $140,176/mo | No | 143 /mo | — | — |
| 25 | Fresha | 5.3 | No | — | Yes | — | — | — |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which salon marketing software is ranked first on Inferse?
FollowThrough is ranked #1 of 42 with a score of 7.3. Cleomitra is second and Meevo third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Barberly has the lowest first paid tier we found: $9/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it.