Best SEO Analytics Software in 2026
Updated
In short: Ahrefs is ranked #1 of 35 as of 3 October 2026, ahead of Semrush and SpyFu. The best-ranked option with a free plan is Semrush. The lowest first paid tier on this page is Moz Pro at $6.58/mo.
When search performance is part of your workflow, SEO analytics tools help you examine rankings, links, competitors and site health. The entries are ordered as a ranked best-of list, starting with Ahrefs, Semrush and SpyFu, followed by Serpstat and Seobility. Compared on backlink and competitor analysis, rank tracking, search engine coverage and technical site audits, they offer different dimensions to weigh against your needs. Project and tracked keyword limits can help you assess how much work a plan accommodates; free-plan availability and paid-from pricing add cost context. Check which search engines, audit capabilities and tracking scope matter to your team before weighing the options.
35 SEO analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Rank tracking | |
|---|---|---|---|---|---|---|---|---|
| 1 | Ahrefs | 7.4 | RecognisedAPIDocumented | $29/mo | Yes | 29 /mo | Yes | View |
| 2 | Semrush | 7.4 | RecognisedAPIDocumented | — | Yes | — | Yes | View |
| 3 | SpyFu | 7.4 | RecognisedAPIDocumented | $29/mo | Yes | 29 /mo | Yes | View |
| 4 | Screaming Frog SEO Spider | 7.2 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 5 |  SEO PowerSuite | 7.2 | RecognisedAPIDocumented | $29.08/mo | Yes | — | Yes | View |
| 6 | Seobility | 7.2 | RecognisedAPIDocumented | — | Yes | — | Yes | View |
| 7 | Serpstat | 7.2 | RecognisedAPIDocumented | $50/mo | Yes | 50 /mo | Yes | View |
| 8 | Majestic | 7.1 | RecognisedAPIDocumented | — | Yes | — | Yes | View |
| 9 | Mangools | 7.1 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 10 | WooRank | 7.0 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 11 | Botify | 6.7 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 12 | JetOctopus | 6.7 | RecognisedAPIDocumented | — | No | — | — | View |
| 13 | Oncrawl | 6.7 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 14 | SISTRIX | 6.7 | RecognisedAPIDocumented | €119/mo | No | — | Yes | View |
| 15 |  Advanced Web Ranking | 6.6 | RecognisedAPIDocumented | $139/mo | No | 139 /mo | Yes | View |
| 16 | Nightwatch | 6.6 | RecognisedAPIDocumented | €79/mo | No | — | Yes | View |
| 17 | ProRankTracker | 6.6 | RecognisedAPIDocumented | $99/mo | No | 99 /mo | Yes | View |
| 18 | SE Ranking | 6.6 | RecognisedAPIDocumented | $129/mo | No | 103.2 /mo | Yes | View |
| 19 | seoClarity | 6.6 | RecognisedAPIDocumented | — | No | 2,500 /mo | Yes | View |
| 20 | AccuRanker | 6.5 | RecognisedAPIDocumented | $224/mo | No | 224 /mo | Yes | View |
| 21 |  BrightEdge | 6.5 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 22 | Conductor | 6.5 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 23 | Lumar | 6.4 | RecognisedAPIDocumented | — | — | — | — | View |
| 24 |  Wincher | 6.4 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 25 | Moz Pro | 5.9 | RecognisedAPIDocumented | $6.58/mo | No | — | Yes | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which SEO analytics software is ranked first on Inferse?
Ahrefs is ranked #1 of 35 with a score of 7.4. Semrush is second and SpyFu third.
How many of these have a free plan?
5 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Moz Pro has the lowest first paid tier we found: $6.58/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.