Marketing·Standings
Social Monitoring Software
Social monitoring tools track mentions across social networks and the web; the right choice depends on the networks you need to watch and how alerts reach you.
Compare historical data access, sentiment analysis, competitor tracking, platform support and pricing. The signal score is out of 10. API, open-source and free-tier marks show connection, code and trial options at a glance.
- 24 platforms
- 3 with a public API on this page
- 4 with a free tier
- Checked 7 Oct 2026
- 1 KIKWatch.iokwatch.io
A web service and API that labels mention sentiment, with a free plan and paid options from $19 monthly.
- 2 B
Brand24brand24.comA paid mention tracker for phones and computers, with an API and annual plans from $199 per month.
- 3 SS
Sprout Socialsproutsocial.com - 4 HHarkengithub.com
Free self-hosted dashboard finds mentions across forums, social sites and feeds, then scores sentiment.
- 5 M
Mentionlyticsmentionlytics.comPaid web and API mention tracker from $69 monthly annually, including a 14-day trial.
- 6 B
BrandMentionsbrandmentions.comA web service that tracks brand mentions on seven social networks, with annual plans from $79 monthly.
- 7 H
Hootsuitehootsuite.comWeb social manager for 11 networks, from $99 per user monthly annually, with a 14-day trial.
- 8 A
Awarioawario.comWeb monitoring service for social conversations, from $29 monthly annually, with a seven-day trial.
- 9 OOktopostoktopost.com
Paid B2B social platform for management, advocacy, listening, analytics and engagement across web, mobile and API.
- 10 SSyftensyften.com
A paid web service and API for alerts about buying discussions, starting at $29.95 per month.
- 11 OOctolensoctolens.com
Paid web and API listener with sentiment analysis, from $159 monthly annually and a seven-day trial.
- 12 OOpenMagpieopenmagpie.ai
A free, self-hosted tool that uses your language model to find relevant posts and sends matches to a webhook or logs.
- 13 SSynthesiosynthesio.com
A web service and API that tracks online sentiment; pricing is available on request.
- 14 SS
Sprinklr Social Listeningsprinklr.comSocial Listening helps organizations understand unstructured data from online and traditional channels, uncover insights, share reports and take action in one…
- 15 OSOnclusive Socialonclusive.com
Paid web listener with sentiment analysis for Facebook, Instagram, TikTok, Threads and LinkedIn; pricing on request.
- 16 P
Pulsarpulsarplatform.comPulsar is an audience intelligence platform that uses data, AI, and audience segmentation to analyze public conversations and consumer behavior.
- 17 YYouScanyouscan.io
A paid web tool covering seven social networks, starting at $499 per month with annual billing.
- 18 SL
SentiOne Listensentione.comWeb social listener covering seven networks, from $199 monthly, with no free plan.
- 19 KKeyholekeyhole.co
Paid web and API listener for mentions, hashtags and influencers, with alerts and report exports; pricing on request.
- 20 VVisibrainvisibrain.com
A paid web tool tracking social, news, and blog conversations with real-time data and AI analysis.
- 21 FSFree Social Listeningfreesociallistening.com
- 22 T
Talkwalkertalkwalker.comA paid web monitor covering social networks such as Facebook, TikTok, Reddit, and YouTube; pricing on request.
- 23 MSMeltwater Social Media Monitoringmeltwater.com
Paid web and mobile monitor covering social networks, websites and news, with sentiment and competitor tracking.
- 24 BBBenchmark by Brandwatchbrandwatch.com
Web competitor tracker with change alerts; pricing is provided on request.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Which channels and websites does it monitor?
Start with the social networks monitored and web monitoring fields. Match those channels to the places where your brand or competitors appear.
How far back can it search?
Historical data access tells you how much past conversation you can review. Check this field when you need trend or campaign comparisons.
How will it send alerts?
Alert channels answer how notifications arrive. Choose a tool whose listed channels fit the way your team receives updates.
Can it measure sentiment and competitors?
Use the sentiment analysis and competitor tracking fields to compare how tools classify discussion and follow rival brands.
Which platform and price fit my setup?
Check platform labels for web, API, iOS, Android, self-hosted or Windows access. Then compare free plan, paid-from pricing, free trials and pricing-on-request notes.
Questions
What is social monitoring software?
It tracks mentions across social networks and the web, with features such as alerts, historical data access, sentiment analysis and competitor tracking.
Which social monitoring tools have a free plan?
Free Social Listening and Harken are marked with a free plan. Check the pricing field for other plan or trial details.
Which platforms can social monitoring tools run on?
Platform labels include web, API, iOS, Android, self-hosted and Windows. Check the label for the setup you need.
How much does social monitoring software cost?
Pricing models include free, freemium and paid. Free Social Listening shows paid plans from $49 per month; other listings may show pricing on request.
Do social monitoring tools offer free trials?
Trial availability is listed per tool. Keyhole shows a 14-day trial, while other listings may show a free plan or different pricing details.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure